GDH has partnered with an enterprise company that is looking for a Marketing Specialist. As the marketing specialist you will manage the strategic development, budgeting and performance reports for consumer loyalty-focused programs and initiatives.
You will support various groups within the organization including, but not limited to Digital Marketing, Integrated Marketing, Marketing Strategy, Sales, and Finance.
Responsibilities :
Manage the ongoing refining of marketing policies and programs that address consumer pain points and drive traffic, improve conversion, and increase loyalty.
Own and drive the primary data sources for Loyalty program. Maintain and grow the database of loyalty marketing program learnings.
Conduct and assess customer and competitive research to drive strategic development of loyalty program policies.
Collaborate with Digital Marketing and Data Science to build planning calendar for effective engagement plans that are meaningful and relevant with our customers.
Analyze all available data sources to build and maintain a thorough working knowledge of
Understand and communicate insights for the business through descriptive, diagnostic, and select predictive data methods relying on established analytics tooling stack.
Analyze established analytics tooling stack to understand performance across all digital channels and generate comprehensive reports that provide recommendations for success.
Identify (existing and new) customer segments where there is a potential for activities to increase customer engagement, sales, or profitability.
Analyze customer-level data to understand customer behavior and trends to provide strategic recommendations on ways to optimize and refine promotional activity
Inform strategic pricing of rewards to meet organization’s goals
Analyze the impact of loyalty marketing programs utilizing both quantitative and qualitative measures
Understand sales impact of loyalty program, utilizing existing models and analytical resources to continuously analyze the performance of the business (daily, weekly, monthly, etc.)
Combine reward performance data, customer research and cross-channel marketing analytics to help optimize ROI
Produce and distribute regular and ad hoc reports for various stakeholders across the Marketing and loyalty organization
Continuously partner with stakeholders to ensure content meets business needs
Produce dashboards detailing how the loyalty and digital marketing programs are performing across several KPIs
Turn large data-based analyses into clear, concise, and compelling presentations with actionable insights
Present financial analysis to audiences across all levels of the organization
Assist Digital Marketing with project planning, execution, and organization.
Assist Digital Experience Manager and Digital Product Manager in working with internal teams to research, develop, implement, and track tactical strategies that support customer loyalty programs.
Required education : High school graduate.
Required experience : Three to five years of marketing / advertising / business experience.
Required skills : Strong analytical ability with attention to detail. Understanding of data structures and data analysis.
Must value operating in a collaborative and cooperative environment. Ability to show initiative, good judgment, and resourcefulness.
Strong oral and written communication skills. Proficient with Microsoft Excel and Word.
Interested candidates please send resume in Word format to Please reference job code 91494 when responding to this ad.
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In addition to federal law requirements, GDH Consulting, Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities and / or employees.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, benefits and training.
Applicants with disabilities that require an accommodation or assistance in applying and / or for interviewing, please contact our HR Department.
Please visit GDH’s website for notice of collection for California applicants.
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