Foster Fuels Hiring for Mission Critical Marketing Manager Job at Forest, VA Full Time

About Foster Fuels

Foster Fuels is a multi-award-winning, diversified business competing on a local, national, and international level. A family-run business since 1921 providing residential, commercial, agricultural, transport, and emergency fuel service, our “say yes” culture has led to the development of industry-leading innovations and techniques that are unsurpassed.

Our mission is to exceed all expectations of a fuel company by redefining industry standards and pushing the limits of performance in innovation. We anticipate and fulfill evolving customer needs as we strive to provide superior quality service, products, and experience. We maintain an affirming environment with a “say yes” attitude anchored in honesty and respect. We are more than a fuel provider; we are Foster Fuels.

Foster Fuels is looking for a dynamic, data-driven marketer that cultivates the lead lifecycle for our fast-growing Mission Critical division. This person is highly creative, process-minded, and thinks scale as we look to strategically grow revenue in a fertile market. Our ideal candidate will improve user experience by bringing our brand to life and curating messages across various touchpoints. You will work closely with creative and sales team members to attract potential clients, convert leads, nurture current partnerships and report directly to the Vice President of Marketing. In addition, you will work to create scalable processes that ensure best practices in lead generation to expand the company’s digital footprint, awareness, and subscribers.

Duties and Responsibilities:

• Monitor, measure, and analyze the effectiveness of Mission Critical marketing initiatives related to the company’s goals
• Execute tests, collect, and analyze data, and identify trends and insights to maximize ROI in paid search campaigns via website analytics and reporting tools
• Connect and establish a sustainable, strategic approach to PR based on added value to media outlets, event managers, and influential journalists
• Create, distribute, and implement sales/campaigns while collaborating with the Creative team.
• Research new ways to engage with emerging markets and reach target buyers while nurturing established connections
• Collaborate with the creative team, sales staff, external influencers, and industry experts to produce relevant content that meets the needs of the operation and audience
• Run regular promotions and campaigns and track their success
• Manage relationships with third-party vendors
• Maintain media communication efforts by documenting and photographing Mission Critical events – will require some travel
• Perform other duties as assigned

Required Skills:

• BA/BS degree in Marketing or related subject
• 5+ years’ experience in Marketing or a related field
• A high level of creativity, attention to detail, and project management
• Excellent communicator and creative thinker with the ability to work with other creatives through brainstorming and developing concepts
• Technically capable and demonstrated process improvements
• Experience handling and understanding marketing budgets to forecast results

Preferred Skills:

• Experience in marketing automation software
• Knowledge of Salesforce
• Proficiency and skills in Adobe CC
• Experience in web analytics software and keyword tools

Benefits:

• 401k matching
• Health Insurance
• Dental/Vision Insurance
• Paid Time Off
• STD/LTD
• Voluntary Life Insurance
• Holiday Pay
• Uniform Allowance

Schedule:

• Monday to Friday
• Occasional travel required

*All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.*