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Title : Web Analytics Manager
Salary : Up to $150,000 + 15% Bonus
Location : Lincolnshire, Illinois
Currently working with an exciting ecommerce business who is seeking a highly skilled and experienced Web Analytics Manager to lead the development and improvement of web analytics data for their organization.
In this role, your objective will be to enhance data-driven decision-making by providing accurate and actionable insights through web analytics.
This role will involve overseeing the selection, configuration, maintenance, and feature enhancement of web analytics tools to collect and analyze user behavior, conversion metrics, and other key performance indicators (KPIs).
Key Responsibilities :
- Develop and maintain a clear product vision and roadmap for web analytics based on organizational needs and business goals.
- Collaborate with Engineering team, provide change management with systems & analytical decisions
- Update outdated adobe analytics infrastructure to a modern framework while also working to implement GA4.
- Oversee tagging of ecommerce features, ensuring proper data collection and analysis. Ensure data flows correctly into web analytics tools and other marketing data tools.
- Produce insights and dashboards on web performance using SQL and PowerBI.
- Player-coach management style for one analyst who supports in creating reports and actionable insights from the tools and datasets.
Key Requirements :
- Strong technical background with knowledge of site tags, tracking pixels, and web tracking mechanisms. Knowledge of data collection best practices, data quality standards, and data governance principles.
- Minimum of 5 years of experience working with web analytics tools including experiences with Adobe Analytics, and recent experience working with GA4 implementations.
- Experience working with Customer Data Platforms & Attribution Models
- Minimum of 3 years of experience in a product management capacity or similar function, engaging with engineers and data professionals.
- Familiarity with AB testing processes and methodologies.
1 day ago
