Foot Locker Looking for Community/Team Marketing Manager at United States Full Time

Location

United States

Flexible Location

Category

Marketing & Public Relations

Champs Sports

Job Type

Regular Full-TimeJob Id 41978

Overview

The Community Marketing Manager (Performance) is responsible for supporting national and local marketing efforts in their assigned region. He/ She will be responsible for writing the local marketing strategy, executing it and working with local connectors and the internal Champs x Eastbay team to optimize it throughout the year. This is the perfect role for an individual who enjoys making relationships, connecting and empowering others, is an ambitious go-getter, and has strong marketing experience. It is important that this person is gritty, innovative, reliable, influential and possess a high EQ (understands how to read and respond to social cues).

Our global house-of-brands inspires and empowers youth culture. Relentlessly committed to fuel a shared passion for self-expression, we create unrivaled experiences at the heart of the sport and sneaker communities through the power of our people. If you want to be a part of something bigger than you can imagine, you’ve come to the right place. To learn more about the incredible impact we’re making on both our local and global communities, Click Here!

Responsibilities

Continually assess and capture local Sport Culture ecosystem

Identify local change agents (key movements and influencers) across various cultural silos (ie: schools, clubs, community, organizations).

Continuously conduct local research to discover consumer, competitor, sport culture and performance trends:

Interview local experts to collect market characteristics

Initiate dialogue with customers in and out of store through focus groups and other strategies

Validate on-going assumptions and understand brand perception

Tracks and reports on local competitive activity and performance; advises on implications for action

Prepare and disseminate monthly local market research updates

Maintain consistent communication with local connectors

Attend local experiences (local events, local networking mixtures, and competitor local activations for market insight)

Seed and develop relationships with key market influencers to help gain brand awareness, increase local FLX membership, increase consumer engagement and drive sales

Create list of target customers and partners, according to local sport culture ecosystem assessment

Build community and execute shared experiences – in partnership with Local Change Agents

Owns the building and optimization of local partnerships and community engagement plans to drive awareness and usage of Champs Sports locations as community and cultural hubs

Recommend experiences to engage with customers by using core brand attributes and knowledge of local market and customer

Develop programs and initiatives that grow and activate local FLX members

Develop platform for local give back hashtag campaign

Coordinate and develop Champs x Eastbay regional social media account, tying field marketing and national marketing campaigns together Partner with mobile and loyalty teams to develop VIP member activations that leverage mobile technology

Maintain a regional calendar, including and not limited to events, activations, collaborations and promotions

Manage community field marketing budget and local activation agencies

Internal local marketing empowerment and capability development

Maintain consistent communication with Champs Field/Eastbay Team operations; facilitates idea-generation and implementation planning of all marketing efforts

Facilitate local connectivity between Champs field/Eastbay Team operations and local schools/organizations

Projects a positive image of the organization to employees, customers, industry, and community.

Performs other related duties as assigned.

Qualifications

Bachelor’s degree or a combination of education and equivalent work experience.

Experience within marketing, brand management, retail and/or similar background preferred.

Minimum 3 years of experience in events or local connectivity marketing.

Being ingrained in the local sport culture and know the voice of our performance consumers is highly preferred

Experience with social channels and trends.

Connections within the local sport scene, highly preferred.

Must have connections a deep understanding of the community and what makes the market thrive.

Strong knowledge of sport culture, performance trends, music and community required.

Ability to act as a leader, work well independently and remotely from team leader and peers.

Retail experience a plus.

Position will be remote and based on the East Coast.