Reports To: Owner / Managing Attorney. Works closely with the operations manager.
POSITION PURPOSE AND OBJECTIVES: Increase the firm’s revenue and the number of cases handled by increasing the firm’s brand recognition and awareness of the services that it provides.
Plan, coordinate and implement the firm’s marketing, and communication across all channels including client communication, social and traditional media, and other sources.
Assist individual attorneys with marketing, business development, public relations, and client services efforts.
Use business metrics to track ROI and effectiveness of the firm’s marketing and communication campaigns.
MAJOR JOB FUNCTIONS:
KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:
Education: College degree, or equivalent, required. Major or concentration in marketing, business, and/or communications strongly preferred.
Experience: At least three years in marketing manager/director (or assistant director) role within a professional services environment (law firm experience preferred). Have a proven record of strong leadership and consensus building skills; marketing management and strategic planning experience; and successful development and administration of a marketing program.
Required Skills: Must demonstrate initiative, be highly organized, creative, enthusiastic, able to manage multiple projects while prioritizing work assignments, and able to work well with attorneys and staff at all levels in the organization. Must have excellent communication, presentation and interpersonal skills. Needs good knowledge of Microsoft Office applications (Outlook, Word, Excel, PowerPoint), Adobe Creative Suite (InDesign, Photoshop, Illustrator), Adobe Acrobat Pro, and website content management systems (e.g. WordPress). Familiar with SEO and Google Analytics including ability to set goals, interpret metrics, and implement projects that will improve online performance and visibility. Excellent writing skills and the ability to understand the attorney-client relationship are critical. The successful candidate must demonstrate an ability to write effectively for public relations and other purposes for audiences inside and outside the firm and to prepare written materials to support and to follow-up marketing opportunities for the firm and for individual attorneys. Ability to evaluate opportunities for business development and manage a budget.
Special Skills: Understand the needs and expectations of law firm clients.
WORKING CONDITIONS: The firm is growing and currently includes about 55 team members. We have a congenial environment with a culture that is committed to providing our clients with excellent results and an excellent experience. We want to be different and better than our competitors. Hard work, a can do attitude and continual improvement are hallmarks of our approach. Mediocrity has no place here.
Job Type: Full-time
Pay: From $70,000.00 per year
Benefits:
Schedule:
Education:
Experience:
Work Location: One location
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