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Description : JOB SUMMARY
JOB SUMMARY
Manage the day-to-day marketing functions of the credit union. Create and monitor all marketing programs, advertising campaigns, promotions, delivery systems, and assist with community service activities for compliance with credit union policies as well as external rules and regulations.
Requirements : ESSENTIAL FUNCTIONS
ESSENTIAL FUNCTIONS
Envision creative marketing and public relations concepts. Design, develop, and implement marketing and public relations programs for the credit union.
Track and evaluate results of programs. Update or change as appropriate to ensure effectiveness.
Analyze market trends and demographic data concerning members and potential members, products and services, and potential products and services.
Keep abreast of changing trends in the marketplace so that the Credit Union may react quickly and competitively.
Create and / or review letters, newsletters, direct mail, press releases, collateral materials, forms etc. May manage an outside advertising or marketing vendor design, content, or delivery of marketing materials, marketing promotions, or media campaigns.
Evaluate vendors to partner with the Credit Union.
Ensure that all marketing and public relations materials comply with State and Federal rules and regulations for the Credit Union.
Keep abreast of changing rules and regulations.
Develop, apply, and evaluate policies and procedures for the department.
Monitor the marketing budget and track expenses; approve expenses that are in the budget; research and justify expenses that are outside the approved budget for management review.
Develop, direct, and implement production and distribution of member announcements by way of product promotions, product education, or new products and services through newsletters, special mailings, email and social media.
Interact and communicate with all those impacted by promotions, new products, advertising campaigns, collateral material, etc.
to ensure employees and members are up-to-date on Credit Union marketing programs.
Manage vendor relationships and contracts for the production of marketing materials.
Assist / ensure that all marketing and public relations materials comply with State and Federal rules and regulations for the credit union.
Keep abreast in changing rules and regulations.
Other duties as assigned by President / CEO or Executive Management.
COMPETENCIES / SKILLS
Ethical Conduct
Leadership Skills
Time Management
Organizational Skills
Initiative
Excellent Written and Verbal Skills
Effective Communicator
Integrity
Commitment to Member Service and Community
Creativity
Problem-Solver
Strong Attention to Detail
Teamwork
REQUIREMENTS / QUALIFICATIONS
Associate’s Degree in Marketing Preferred or Equivalent
5 or more years’ experience in Sales and / or Marketing Field preferred
PM20
PI6e803f10e918-26289-27322310
6 hours ago
