Description : JOB SUMMARY
JOB SUMMARY
Manage the day-to-day marketing functions of the credit union. Create and monitor all marketing programs, advertising campaigns, promotions, delivery systems, and assist with community service activities for compliance with credit union policies as well as external rules and regulations.
Requirements : ESSENTIAL FUNCTIONS
ESSENTIAL FUNCTIONS
Envision creative marketing and public relations concepts. Design, develop, and implement marketing and public relations programs for the credit union.
Track and evaluate results of programs. Update or change as appropriate to ensure effectiveness.
Analyze market trends and demographic data concerning members and potential members, products and services, and potential products and services.
Keep abreast of changing trends in the marketplace so that the Credit Union may react quickly and competitively.
Keep abreast of changing rules and regulations.
to ensure employees and members are up-to-date on Credit Union marketing programs.
Keep abreast in changing rules and regulations.
Other duties as assigned by President / CEO or Executive Management.
COMPETENCIES / SKILLS
REQUIREMENTS / QUALIFICATIONS
PM20
PI3cd4b90aac5f-26276-27322310
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