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Job description:
POSITION INFORMATION
Job Summary: A Regional Manager is responsible for planning, developing, implementing, and achieving sales and marketing goals in dealerships across their dedicated region. Responsible for creating and fostering relationships with the dealerships to communicate sales/marketing KPIs and objectives to align with Ferrari North America’s strategy and vision for their assigned geographic area.
Essential Duties and Responsibilities:
- Build and maintain strong business relationships with dealerships in assigned region to monitor sales and marketing KPIs, as well as to manage satisfactory resolutions in the event issues arise at the dealership level.
- Execute tactics and strategies to align the dealers with Brand, CI, Facility and HR standards, in order to meet all sales and marketing targets (supported by the monitoring of monthly Dealer Score Cards).
- Engage with dealerships in region to prepare and review formal business reviews, dealer visit contact reports, Dealer Bonus Program and determine bestselling potential of wholesale cars.
- Coordinate and lead dealership events, trainings, promotions and programs that administer new and used vehicles.
- Responsible in meetings for all monthly, quarterly and annual targets for wholesale and retail in the annual sales plan, which includes deadlines for monthly order calls.
- Responsible to independently assess the need to assist dealerships on financial weaknesses and how to optimize their performance in both sales and marketing to continue to be profitable and operational.
- Provide a knowledge base of corrective recommendations to dealerships in order to continue to improve based on monthly financial reviews against Ferrari and national averages.
- Oversee regional marketing activities by developing strategy and tactics in line with sales objectives and KPIs.
- Responsible for coaching and guiding the Marketing Manager with preparing for quarterly dealer visits to align to the sales strategy and objectives.
- Develop and plan regional marketing initiatives in correspondence to sales KPIs by consulting, advising, and supporting their dedicated Marketing Manager as needed.
- Act as an interface for correspondence questions, requests as needed from dealerships.
- Ensure dedicated Marketing Manager is monitoring dealership activities for compliance with Ferrari guidelines (Corporate Identity, marketing, and other; from events through advertising, etc).
- Work to ensure that the dealership’s marketing and sales performance targets are met.
QUALIFICATION REQUIREMENTS
Educational/Training Requirement:
- Bachelor’s Degree in related field.
Experience
- 5-8 years’ experience in luxury automobile market.
Licenses/Certifications: N/A
Knowledge, Skills and Abilities:
- Excellent customer relations skills.
- Excellent leadership and negotiation skills.
- Strong communication skills, both verbal and written.
- Strong understanding of dealer ownership/automotive business retail model.
- Well-rounded background in sales and marketing and dealer business management and analysis.
- Ability to multi-task in a dynamic, ever changing environment.
- Must have strong work ethic and integrity.
- Highly proficient in Microsoft Office.
OTHER REQUIRMENTS
Physical Requirements:
- Must be able to travel frequently (50%) within the U.S. and internationally. Weekend travel to dealer and corporate events (20%) as required.
Americans with Disabilities Act (ADA):
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job duties of this position.
The statements herein are intended to describe the general nature and level of work being performed by employees, and are not be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the Company’s discretion at any time.
We are an Equal Opportunity Employer
M/F/D/V
