ExecuNet Hiring for VP Marketing at Portland, OR Full Time

Remarks :

We are in search of an experienced, dedicated, and analytical VP of Marketing who will fill a key leadership role on our executive team and take on a wide range of responsibilities.

The VP of Marketing should have in-depth knowledge and understanding of managing and building the capabilities of a marketing organization.

The ideal candidate should be an inspiring leader, an excellent communicator with the ability to quickly navigate complex situations to reach desired goals.

Requirements

Responsibilities

• Responsible for the strategic planning and support implementation of our portfolio tea brands.
• Develop and implement robust marketing strategies for our portfolio of brands, overseeing everything from innovation to go-to-market execution.
• Spearhead financial forecasts and P&L proformas for the Western Channel businesses in collaboration with cross-functional partners.
• Lead brand management initiatives to ensure consistent brand messaging, enhance brand equity, and elevate brand visibility in the market.
• Collaborate with R&D to drive the innovation process from idea to launch, ensuring innovation strategies are grounded in consumer insights and emerging trends.
• Oversee marketing services, including consumer experience planning, advertising & promotions development, and package design.

Ensuring all activations effectively represent our brands.

• Supervise the re-launch of our branded retail store, providing a consistent brand experience and optimizing sales growth.
• Inspire, guide, and develop a team of 6, fostering a culture of high performance, collaboration, and continuous learning.
• Assess organizational needs and capacity for growth, identifying areas of potential expansion and leading strategic planning efforts.
• Cultivate and manage agency partnerships to enhance our marketing capabilities and achieve campaign goals.
• Collaborate with cross-functional teams to ensure alignment of marketing strategies with overall business objectives.
• Monitor industry trends and competitive activity to identify opportunities and challenges.
• Oversee the marketing budget, ensuring cost-effective use of resources and analyzing return on investment.
• Track performance of all projects, marketing campaigns, business, providing comprehensive updates to the senior executive team.
• Ship-to-Consumption mindset based on the assessment between Sell-in and out for the business delivery.
• Serve on the Executive Leadership team, collaborating with members of Operations, Marketing, Asian Market Sales, Finance, and Human Resources toward the Company’s goals and objectives.
• Carry on Yamamotoyama’s Values (Integrity, Quality, Innovation, Diversity, Equity & Inclusion) and share the best examples and behaviors throughout the sales organization and partners.

Knowledge of :

• Brand Management / Marketing strategies.
• Strategic planning and execution
• P&L Management
• Consumer & Marketplace Research and Insights
• Product Innovation and Lifecycle management
• Channel & Customer Marketing Development
• Consumer Communication & Experience Planning including media and promotions
• Business Planning, Analytics, and Financial Management
• Forecasting, Demand Planning, & Supply Chain Management
• Agency / Vendor Management
• Contracting, negotiation, and change management.

Qualifications :

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 15 years of marketing experience with a proven track record in developing and implementing successful marketing strategies.
• Demonstrable experience in team leadership and talent development.
• Solid understanding of both traditional and digital marketing channels.
• Excellent leadership, communication, decision-making, and organizational skills.
• Previous experience in retail operations and product innovation is preferred.
• Deep knowledge of the tea or food and beverage industry is a significant advantage.

Physical Requirements :

For the role of VP of Marketing, the physical requirements are generally minimal due to the office-based nature of the job.

However, some physical demands may include :

• 50% on-site support at both California and Oregon locations
• Frequent travel required for trade shows or meetings, which could involve standing for long periods, walking long distances, and transporting light materials.
• Regularly required to sit for extended periods.
• Frequently required to use a computer, including typing and viewing a monitor.
• Regularly required to talk and / or listen in conversations with customers and team members, both in-person and over the phone.
• Occasionally may need to lift and move small office supplies, up to 25 lbs.
• Good manual dexterity for the use of common office equipment such as computer keyboards, monitors, copiers, and scanners.

Note : The above physical requirements are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Compensation & Benefits Information :

Base Salary Range : $200k – $275k

Bonus Structure : TBD

Individual compensation is based on various factors unique to each candidate, including skill set, experience and qualifications and other job related factors.

Health Plan Benefits include Medical, Dental, Vision with 80% employer contribution towards premium; Employer Paid LTD & Basic Life;

Additional voluntary plans available.

Other Benefits include Paid Time Off; Employee Discounts; 401k Plan with Safe Harbor Company contribution.

Company is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.