Employnet Hiring for Shopper Marketing Specialist. Job at Santa Monica, CA Full Time

The Shopper Marketing Specialist, Small Format is responsible for executing Red Bull´s Shopper Marketing strategy and programming in the Small Format channel Drug and Value customers (including Rite Aid, Family Dollar, Aldi and Dollar Tree). This person will comprehensively execute on-Brand Shopper Marketing initiatives that; meet consumer’s needs while delivering on both brand and customer priorities. Using insights to turn Shoppers into Buyers, the Shopper Marketing Manager will execute programs that range from turnkey channel initiatives to custom retailer-driven consumer activations, each in a way that strategically aligns brand and retailer objectives and ideally uniquely differentiates Red Bull with retailers and consumers.

This position requires strong project leadership skills to bring Brand-driven assets, objectives, concepts, and priorities to life in-market, including; generation of sales tools, creation of design and messaging, and definition of targets and look of success. They are a point of contact for Field and Customer stakeholders and are held accountable for quality and timely execution. They will be part of the team representing Drug and Value customers at internal and customer meetings and responsible for the development of high value, custom and innovative programs.

Simply put, the role sets Red Bull up to win in Small Format Drug and Value customers by expanding Brand impact and generating revenue driving solutions to retail challenges.

The key performance indicators will define and develop the following in the Small Format Drug & Value Customers:

· On-Brand, industry-leading Shopper Marketing activations & program execution

· Creative Concepts & Messaging for shoppers at retail points of purchase

· Communication Tools/Engagement for retail stakeholders and buyers

· Post-program analysis

RESPONSIBILITIES

#Build the brand at retail

· Execution of Shopper Marketing programming; generic, retailer, and Red Bull voiced

· Brief internal and external media teams and agencies and develops all program creative adhering to Red Bull brand standards

· Translates Brand assets and initiatives into winning Shopper Marketing programs

· Designs creative and impactful messaging relevant to Small Format Retail landscape

· Coordinates with POS team for in-store visibility/POS item development and delivery

· Seeks out inputs and support from cross functional stakeholders in guaranteeing that consumers perceive Red Bull as a prevalent, relevant, premium Product & Brand at Small Format Retail

#Maximizes the reach and purchase potential of retail programs

· Creation and deployment of sales tools to team responsible for execution

· Ensure understanding of brand standards and clear guidelines for the execution of Small Format Drug & Value programs

· Ensure seamless alignment with key internal stakeholders and consistency of messaging across all initiatives

· Intimately familiar with customer’s Shopper Marketing capabilities and vendor partners best equipped to deliver on joint business objectives

· Delivers Small Format Drug & Value customer channel and retailer specific programming that drives shopper purchase conversion

#Ensures a Return on investments of resources and efforts

· Establishes tangible and quantifiable targets to drive and measure performance

· Identify business case & develop rationale to inform programming decisions

· Assume responsibility for budget management of Small Format Drug & Value Shopper Marketing Programing

· Analyzes performance to deliver actionable conclusions within the multi-pronged measurement approach

#Creates retail programs that differentiate Red Bull with shopper and retailer vs competition

· Develops custom solutions for Drug & Value Small Format shopper insights and opportunities

· Leads custom program development for Drug & Value Small Format Retailers

· Delivers full suite of programming; from turn-key & scalable to breakthrough & innovative

· Manages creation of Shopper Marketing program assets: concept development, POS messaging, selling materials

· Leverages consumer and shopper insights to identify and trends and opportunities that will shape the future state of Small Format Shopper Marketing

# Ensure Great People, Great Plans, and Quality Execution

· Shares best practices with the US business units and international teams

· Fosters strong relationships with all internal stakeholders to drive a culture of mutual accountability and motivation

EXPERIENCE NEEDED

· 1-3 years of experience in CPG environment, ideally within Sales, Brand or Shopper Marketing

· Field experience is a plus

· Strong project management, solution orientation and cross-functional collaboration skills – ability to organize, prioritize and deliver on time

· Strategic and intellectually curious, with track record of up-leveling projects to maximize success

· Ability to drive insights into action

· Strong planning, prioritization, and project management competencies

· Exceptional communication skills, including presenting, writing and collaboration abilities

· Ability to multi-task and work in a fast-paced environment are a must

· Strong interpersonal skills that facilitate cross department networking

· Conscientious, strong attention to detail, self-starting

EDUCATION REQUIREMENTS

· Bachelor’s Degree required

LANGUAGE REQUIREMENTS

Fluent English. Additional languages a plus

TRAVEL

30%

Job Types: Full-time, Contract, Part-time, Temporary

Pay: $40.00 per hour

Schedule:

• 8 hour shift

Education:

• Bachelor’s (Preferred)

Experience:

• CPG environment, Sales, Brand or Shopper Marketing: 1 year (Preferred)
• Client Management: 1 year (Preferred)
• omnichannel marketing: 1 year (Preferred)

Work Location: One location