eBay Inc Hiring for Ads Marketing Manager – Incentives Job at Washington, DC Full Time

Looking for a company that inspires passion, courage and creativity, where you can be on the team shaping the future of global commerce? Want to shape how millions of people buy, sell, connect, and share around the world? If you’re interested in joining a purpose driven community that is dedicated to crafting an ambitious and inclusive work environment, join eBay – a company you can be proud to be with.

eBay Inc. is a global commerce leader that connects millions of buyers and sellers around the world. We exist to enable economic opportunity for individuals, entrepreneurs, businesses and organizations of all sizes. eBay Marketplaces operates in 190 markets around the world.

The Advertising Team is reinventing advertising at eBay! We’re crafting innovative ad-tech solutions to optimize the ad monetization and experience on eBay. Our goal is to build a valuable experience for our customers, while also driving performance for advertisers. To that end, we are innovating rapidly in the ad-tech space and there is no shortage of new challenges for motivated individuals.

We are hiring an Ads Marketing Manager, who will be in charge of crafting and implementing strategic incentive programs to promote adoption, usage and retention of our self-service advertising solutions for eBay sellers around the world. This results-oriented role requires strategic and analytical thinking, operational precision and phenomenal communication skills.

You will report into the Global Head of Marketing Activation and work cross functionally & collaboratively with the rest of the Advertising team, various product teams, and the Seller Marketing team. You will demonstrate excellent analytical and communication skills and a customer centric attitude.

Responsibilities in detail:

• Collaborate with key stakeholders to drive strategic marketing campaigns, with a strong understanding of incentive strategy and execution
• Bring innovative thinking and best practices to all marketing activities
• Analyze promotional campaign performances and report on results of the go-to-market plan to determine impact
• Develop strong relationships with internal and external partners to evangelize Advertising products, both in central functions and in various regions
• Create and implement a global, strategic incentive plan for all self service eBay Ads offerings with a focus on:
• building an end-to-end incentive playbook
• data-driven, full funnel customer targeting
• messaging specific to audience, channel and/or based on marketing activity that resonates with key audiences
• multi-channel execution and optimization, for example across CRM email, on-site banners, telesales, notifications
• continuous experimentation and optimization, run A/B and multivariate tests
• measurement and recommendations for improvement

Qualifications:

• 5+ years of related experience in product marketing, with a focus on e-commerce and/or retail strategy and planning
• Deep understanding of integrated marketing incentive strategies and tactics and how they come together to provide measurable results
• Team-oriented approach with ability to take initiative, prioritize, and manage multiple tasks simultaneously to meet stakeholder expectations and deadlines across multiple projects
• Ability to interact and communicate across a variety of stakeholder groups (technical subject matter experts to business owners), with ability to present complex information in easily understandable format and tailored to the audience
• Strong persuasive skills and ability to gain consensus through influence
• Strong negotiation and problem-solving skills; flexibility and adaptability
• Strong project management skills
• Solid knowledge of how to leverage events, sponsorships, social, digital, comms, and PR within omni-channel campaign development

Read about some of our products and recent work here:

• https://pages.ebay.com/seller-center/listing-and-marketing/promoted-listings.htm
• http://www.ebayadvertising.com/

Benefits:

Benefits are an essential part of your total compensation for the work you do every day. Whether you’re single, in a growing family, or nearing retirement, eBay offers a variety of comprehensive and competitive benefit programs to meet your needs. Including maternal & paternal leave, paid sabbatical, and plans to help ensure your financial security today and in the years ahead because we know feeling financially secure during your working years and through retirement is important.

Here at eBay, we love creating opportunities for others by connecting people from widely diverse backgrounds, perspectives, and geographies. So, being diverse and inclusive isn’t just something we strive for, it is who we are, and part of what we do each and every single day. We want to ensure that as an employee, you feel eBay is a place where, no matter who you are, you feel safe, included, and that you have the opportunity to bring your unique self to work. To learn about eBay’s Diversity & Inclusion click here: https://www.ebayinc.com/company/diversity-inclusion/

#LI-AK1

#LI-Hybrid

eBay Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected]. We will make every effort to respond to your request for disability assistance as soon as possible. Jobs posted with location as “Remote – United States (Excludes CO, HI, NM)” excludes Colorado, Hawaii and New Mexico.

For more information see: EEO is the Law Poster and EEO is the Law Poster Supplement

This website uses cookies to enhance your experience. By continuing to browse the site, you agree to our use of cookies

View our privacy policy and accessibility info