Build and manage Facebook, Instagram, TikTok, Snapchat, and Pinterest campaigns from end-to-end: conceptualization, implementation, monitoring, optimization, and reporting.
Create daily reports on key growth metrics, such as revenue, CAC, LTV, cost per channel, as well as website and email performance. Analyze and optimize media spending around business needs and monthly KPIs, focusing on data-driven tactics.
Work with the Creative team to develop advertisement copy for paid social campaigns with the ultimate objective of generating action, interest, and/or engagement from the targeted audience.
Conduct competitive research and macro-level research to stay informed on fluctuations and changes in the industry and environment that could impact the overall success of paid media campaigns.
Take lead on data modeling (including revenue, spend, and ROI-models) for the paid social channel; communicate results with others in the Revenue division. Update forecast and models on a daily basis.
1+ years of paid Facebook advertising experience; managed a budget of at least $100,000 in monthly spend previously. Facebook Blueprint certification a plus.
1+ years of marketing experience for fast-growing e-commerce brands (in-house or agency).
Expert proficiency with Excel (analytical skills are absolutely imperative).
Advanced knowledge of Google Analytics.
An excellent creative eye and ability to brief on creative concepts.
Ability to work independently and in a team environment.
Exceptional time-management skills, including the ability to handle multiple projects and ongoing work items; while effectively managing changing priorities Innovative thinker and a collaborative team player.
dottob is a marketing + creative agency focused on creating thumb-stopping content for paid media platforms. Come work with us! Just be fun, hardworking, and have an affinity for dogs. See below for full-time, part-time or freelance opportunities. Let’s goooo. You might be who we are looking for…
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