Doctors Nursing & Rehabilitation Center Hiring for Director of Marketing Job at Salem, IL Full Time

Welcome to Helia Healthcare! We are excited you took the time today to explore career options with us. Just think, in a few short weeks, this could be your new professional home! Helia takes a different approach with our Leaders. We are passionate about your success, we emphasize fairness, and have cultivated an atmosphere of being nice. As a senior member of our leadership team, you can help us promote a climate that drives organizational change through constructive problem-solving rather than placing blame or barking out mandates. Allow us to be the best part of your new career! Apply now and we will be in touch right away to discuss your Helia journey. We look forward to meeting you!

The overall purpose of the Director of Marketing is to champion of all things related to guest and resident satisfaction. He or she will lead the organization’s initiatives to create a guest-centric environment in all communities. This Leader should be a do-er, ready to roll up their sleeves and possessing the hands-on experience to effectively partner with operations leaders to drive customer satisfaction scores. This role will onboard and mentor new leaders, and support communities to achieve their customer satisfaction score goals.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develop, implement, and lead the organization’s programs, culture, and internal messaging in support of a robustly guest-centric environment.
• Design, implement, and lead the organization’s customer satisfaction program.
  • Provide customer service training at the community, region, and organization levels.
  • Develop dynamic learning materials to enhance the organization’s ability to provide a high-level guest experience.
• Lead and support Regional Directors in meeting customer satisfaction objectives at the community level.
• Manage the organization’s customer satisfaction survey vendor, including setting customer satisfaction goals; coordinating with the AHCA CoreQ portal; building response rates; analyzing and interpreting reported results; and coordinating service responses from the communities.
• Assist regions and communities in the avoidance and resolution of resident and family complaints, including providing support for resident councils.
• Assist regions and communities in the enhancement of dining, activities, and other guest-centric operational functions.

CUSTOMER COMMUNICATION

• Lead and support regions and communities in the creation of regular successful family & resident events.
• Develop, implement, and lead the organization’s social media, digital, print, message boards, and other form of dynamic customer communication.
• Coordinate consistent implementation of organization branding and themes.
• Provide support throughout the organization to enhance the quality and effectiveness of all forms of resident/family communication.

SOCIAL MEDIA

• Design, implement and lead the organization’s social media strategy.
• Take primary responsibility for the organization’s websites and related functions.

EMPLOYEE ENGAGEMENT

• Provide support to Talent Acquisition to ensure effective candidate engagement from the point of initial contact to start of work.
• Design, implement and lead the organization’s employee orientation mechanisms.
• Design, implement and lead the organization’s ongoing employee engagement programs to foster a culture of guest service.
• Provide support to Payroll, Human Resources, and the regions and communities to enhance the quality and effectiveness of employee communication through such channels as: payroll-based communication; point-of-contact communication in the communities; social media communication; and other channels.