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DLA Piper is an equal opportunity employer. All applicants will be treated without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, military or veteran status, gender identity, or any other factor protected by law. Job applicant poster viewing center (~~~) .
DLA Piper LLP (US) has a COVID vaccine policy, and this position may require in-office presence. Request for reasonable accommodations may be considered in accordance with applicable laws.
DLA Piper LLP (US) is a leading global business law firm. We are committed to attracting, developing, and retaining the best people across our practice and business service groups. We are looking for collaborative, results oriented people who enjoy working in a fast-paced environment and have exceptional problem-solving skills.
The Marketing Manager for the national Finance practice is a critical role on our practice marketing team with a mission to elevate the brand and services of one of the firm’s most strategic practice groups. Experience in the financial services industry is a plus.
The position requires a self-starter, with accomplished critical thinking skills and an understanding of the value proposition of a transactional practice in a sophisticated global law firm. This professional will collaborate with the Transactions vertical marketing team and sub-practice leadership to enhance awareness of the group’s capabilities and success, inside and outside the firm. Working closely with a dynamic Senior Marketing Manager, this individual should develop and execute
against strategic marketing plans that are reflective of client issues that are driving the need for legal services.
The Marketing department is a highly collaborative team of professionals who work closely with firm, practice and sector leadership to build upon the reputation of DLA Piper and our lawyers. We also measure and track marketing activity to identify the most strategic opportunities for our lawyers. The Marketing Manager will partner with other teams in the Marketing Department, including communications, events, business development, pitch, administrative and executive team members, to achieve business objectives.
Candidates must possess the ability to plan strategically, execute tactically and have a client service focus. They must have the ability to analyze data and use multiple sources of information to develop solutions and recommendations. They must possess strong writing and communications skills. They will need to develop go to market strategies that capitalize on the group’s value proposition and align with the firm’s growth objectives.
This position is remote. However, candidates may be required on occasion to visit the local offices when/if needed. Candidates must reside in a state where there is a DLA Piper office.
Minimum Requirements:
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BA/BS degree in marketing communications, business or related field required
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6 years of marketing/business development experience in a law firm or professional services environment
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Strong writing and presentation skills
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Ability to multi-task and thrive in a fast-paced environment
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Strong communication and data analysis skills
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Proficiency with MS Word/Excel/Power Point
Preferred Requirements:
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Experience within Finance or Corporate practice group
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Large law firm experience
What will your day look like?
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Develop and execute go-to-market plans that deliver results that support brand strategy and focus on practice priority areas in collaboration with practice group leaders
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Manage client-centric and data-driven, integrated marketing and business development campaigns that deliver results against strategic priorities
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Lead the strategic implementation of sophisticated marketing tactics across several functional areas of the marketing, BD and communications team that include brand, digital and social marketing, public relations, collateral and sales enablement tools, and events
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Understand key business issues our clients are facing, market dynamics, and competitive strategies to improve the development of messaging and go-to-market strategies
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Write marketing collateral and business development content, leveraging a strong knowledge of practice capabilities and the practice’s value proposition
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Drive an effective strategy for achieving awards and directories’ recognition that reflects the practice group’s capabilities and successes on behalf of clients
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Lead the onboarding and integration of key laterals and their client base
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Assist with planning practice meetings and retreats
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Manage the practice marketing budget to align with practice group priorities
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Measure and track results of marketing programs and report on ROI
To learn more about DLA Piper, please visit our website (~~~/) .
We offer exceptional career opportunities in an environment that is challenging, rewarding, and, we believe, truly different from our competitors. Our employees enjoy a competitive benefits package and a dynamic and diverse environment in which they can build a long and fruitful career and reap the rewards of their success.
Agency applications will not be accepted.
Job: Marketing
Organization: Marketing
Title: Manager – Marketing – Finance
Location: District of Columbia-Washington
Requisition ID: 22000599
Other Locations: United States-Washington-Seattle, United States-Florida-Miami, United States-California-San Diego, United States-California-San Francisco, United States-California-Los Angeles, United States-New Jersey-Short Hills, United States-California-Sacramento, United States-Pennsylvania-Philadelphia, United States-Florida-Tampa, United States-Texas-Houston, United States-Puerto Rico-San Juan, United States-Arizona-Phoenix, United States-Texas-Dallas, United States-Illinois-Chicago, United States-Maryland-Baltimore, United States-Delaware-Wilmington, United States-North Carolina-Raleigh, United States-Massachusetts-Boston