DIRECTV Hiring for Sr. Manager of Content Marketing Job at New York, NY Full Time

At DIRECTV, we’re connecting the world through the latest tech, top-of-the-line communications and the best in entertainment. Innovation powers all that we do, and our groundbreaking solutions deliver compelling communication and entertainment experiences to millions of customers worldwide. As part of our team, your next big idea could be our newest innovation. Here’s your opportunity to combine your passions for entertainment, media and technology to transform our company and your career.

DIRECTV Advertising connects brands and agencies with consumers across DIRECTV and DIRECTV STREAM through smart and effective advertising solutions. As leaders in addressable and advanced TV, we continue to innovate within the advertising space, pushing the boundaries of how clients can address, engage and measure. At DIRECTV Advertising, we don’t do anything on autopilot. As a part of our team, share our love for TV, and the loyalty we hold for consumers and advertisers.

What part will you play?
The Senior Manager, Content Marketing will report directly to the Director, Marketing and tasked with overseeing and developing best-in-class content marketing tactics that increase brand awareness, commercial consideration and thought leadership for DIRECTV Advertising.

What will you be doing?

• Develop and maintain a comprehensive content marketing calendar to support respective brand, product, and corporate initiatives.
• Partner with Product Marketing and Research teams to lead and manage the development of sales narratives, case studies, research reports, white papers, published articles, etc.
• Partner with various executives to craft compelling thought leadership pieces to be shared across various marketing channels (i.e. paid media, trade marketing, op-eds, bylines, etc.) that successfully drive marketplace perception and visibility.
• Manage LinkedIn showcase page, creating posts and driving engagement for DIRECTV Advertising brand on social media.
• Responsible for authoring client communications via email newsletters, blogs, webinars, etc.
• Oversee content strategy and manage updates for client facing directvadvertising.com site as well as internal employee sites.
• Partner with Events team to help develop and produce panels or content segments that align with overall message and strategic goals.
• Provide both copywriting support (product one-sheets, decks, infographics, printed materials, etc.) and editorial guidance (i.e. proofreading and copyediting) for both internal and external communications.
• Become fluent in all DIRECTV offerings and our advanced ad product solutions to best serve clients’ objectives and needs.

What do we require from you?

• 5-8+ years of experience in advertising, technology, or a similar area of responsibility
• Understanding of industry trends and broad knowledge of the media and ad tech landscape
• Strong business storyteller, with expertise in PowerPoint, Excel, and Office 365 suite
• Excellent written and oral communication skills
• Executive presence in support of internal and external visibility and market exposure
• Ability to facilitate and communicate cross-functionally to ensure consistent development and execution of strategies
• Must be comfortable working closely with customers, senior business executives and media
• Excellent time and project management skills

Salary Range: $57,900-$179,900

This position is subject to the DIRECTV COVID-19 Vaccination Policy. Click here for additional information.

Ready to join our team? Apply today!

RSRDTV

Job Posting: May 26, 2022, 2:53:59 PM
Other Locations: Illinois-Chicago, California-Los Angeles
Schedule: Full-time
Job Level: Senior Associate/Second Level Manager