DICK’S Sporting Goods Hiring for Marketing Planner- Email & Text Job at Coraopolis, PA Full Time

The Marketing Planner serves as the email channel expert and manages the integration of DSG business category, e-commerce, brand and storewide marketing campaigns. This position must evaluate email performance and make recommendations for future campaigns. The Marketing Planner is responsible for creating and maintaining weekly, monthly and annual marketing plans that achieve ROI goals. This person must ensure clear communication of email marketing campaigns & events to all key stakeholders.

Develops integrated email marketing plans for specified DSG categories of business that achieve ROI goals

• Partners with key stakeholders in Marketing-Planning, Merchandising and E-commerce to understand business needs
• Defines email communication plans based on business needs and determines how they are integrated into the overall DSG email plan and strategies
• Applies learnings from historical email performance to develop plans that will meet established benchmarks and drive sales, both online and in-store.
• Understands the competitive environment and provides analysis on competitors’ email campaigns to key stakeholders
• Collaborates with the Email Targeting & Capabilities team to determine the target audience and circulation for each email.
• Writes and edits subject lines that will engage customers and increase email open rate
• Recommends test and learn strategies that allow us to continuously improve our program

Manages the flow of information between key stakeholders

• Manages the flow of communication to ensure that key stakeholders are aligned, resulting in a positive experience for our customers
• Reviews and approves email requests in the workflow management system and ensures that all required information has been provided
• Coordinates coupon information by acquiring and providing critical information such as coupon offers, disclaimers and targeting
• Responsible for the integration of non-category specific content (i.e. e-commerce, brand and storewide messaging) into category emails
• Reviews and approves all emails during every stage of production. Provides final approval before deployment.
• Maintains accurate weekly, monthly and annual email calendars and provides timely and consistent communication to key stakeholders and various departments throughout the company.
• Facilitates Monthly Email Planning and Alignment Meetings with key stakeholders including Marketing-Planning, Merchandising, e-commerce Pricing & Promotions, and Site Merchandising

Collaborates with the Email Analytics & Email Targeting teams to evaluate the success of each email campaign

• Submits requests for ad hoc reporting that will help us to better understand the performance of a specified campaign or group of campaigns and address business needs
• Evaluates results and makes recommendations on future tactics
• Uses data to create recommendations and presentations for monthly alignment meetings for each line of business

• Develops integrated mobile “My Offer” marketing plans for the ScoreCard App for specified categories of business. Makes recommendations for ways to use the “My Offer” platform to build strong engagement with customers, produce revenue, and grow the customer Mobile App download database.

• Stays up to date on industry trends by collaborating cross-functionally with others, attending quarterly business reviews, reading white papers and attending conferences. Shares industry information with key stakeholders.

• Performs additional duties as assigned by the Manager and/or Director of Marketing-Planning

• Bachelor’s Degree in Marketing or related field
• 3-5 years of experience in CRM, Email Marketing, Marketing Planning