A Marketing Specialist is responsible for maintaining a cohesive marketing presence for Diamond State Financial Group. It includes managing corporate marketing materials, corporate website, social media collaboration, as well as working with advisors in making sure their individual events and marketing materials fall within the DSFG standard set at the corporate level.
Why become a Marketing Specialist?
The position offers the opportunity for an Associate to help the company re-brand and build a cohesive marketing strategy while protecting the brand.
Characteristics of a Marketing Specialist
· This position requires demonstrated poise, tact and diplomacy.
· Must be able to interact and communicate with individuals at all levels of the organization.
· Work requires extreme attention to detail in such things as composing, typing and proofing materials, establishing priorities and meeting deadlines.
· Must be able to work in a fast-paced environment with demonstrated ability to juggle multiple competing tasks and demands.
Key Responsibilities
· Build out DSFG Website using new logo / brand with current vendor
· Create brand awareness and consistency with the DSFG Brand and images
· Creation of new marketing materials
· Maintain corporate marketing pieces, including tracking use and reordering printed materials
· Develop Social Media presence for firm
· Assist all departments with consistent DSFG look and recreate materials as needed
· Development of advisor marketing resources
· Connect with advisors with ongoing marketing needs
· Work with compliance on approval of all marketing materials
· Maintain and distribute weekly newsletter & quarterly whitepaper
· Create and track approval of press releases (events, new hires, awards)
· Communicate projects weekly to Management Team
· Assist with corporate events and advisors’ client events as needed
· Assist with developing a marketing event calendar for prospect/client webinars using Zoom or Teams
· Administer or champion other marketing initiatives for the firm and advisors as they arise
Education, Training & Experience Required:
· Bachelor’s / Associate Degree Required
· 5 years marketing experience with background in financial/legal companies preferred
· Social media savvy
· Strong technology skills (Adobe creative suite, Microsoft office suite)
Benefits
· Health Insurance, Life Insurance, Disability Insurance, 401k / Profit Sharing Program
Diamond State Financial Group offers securities and investment advisory services through Securian Financial Services, Inc., member FINRA/SIPC.
Diamond State Financial Group is independently owned and operated. 2787483 10.2019
Job Type: Full-time
Pay: $50,000.00 – $75,000.00 per year
Benefits:
Schedule:
Education:
Work Location: One location
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