We embrace passionate Team Members who consistently display our values : United, Informative, Approachable, Caring and Transparent.
We are united in our collective effort to achieve member goals and proactively provide solutions tailored to individual Member needs.
We are committed to ensuring that each Member receives a positive service experience and trusted financial advice. Join the Nuvision Team today! Let us be part of your career journey!
In conjunction with the SVP of Marketing, the VP Marketing oversees, develops and executes member acquisition, retention, and cross sell marketing campaigns that accelerates credit union’s growth across all regions and channels including retail and digital.
The VP Growth Marketing collaborates with internal business partners including Retail, Mortgage, Small Business, Product Management, Digital to ensure effective marketing campaigns that drive asset growth through new member acquisition, member retention, and increased cross sell with existing members.
Collaborates with Analytics team to develop campaign tracking metrics and insights that continuously improve campaign performance in terms of response rates and top of funnel leads.
Partners with Sales and Operations to increase lead conversions through sales funnel. The VP Growth Marketing position is also responsible for the credit union’s website, social media and online presence.
Oversees creative, campaign management, digital, and marketing specialist functions.
Responsibilities :
Evaluate and develop campaign strategy and framework that focuses on driving growth from new customer acquisition, upsell / cross-sell and retention opportunities.
Implement A / B tests to inform future initiatives and driveefficiencies
Ensures member touchpoints are seamless across all channels
Monitors performance, provides ongoing performance feedback and coaching to direct reports, indirect reports and others as needed, and conducts performance & development conversations as well as effective performance evaluations.
Expects and enables team members to support the work of peers. Provide appropriate communications and updates to up-line leader pertaining to areas of responsibilities.
Actively engages in continuous improvement activities. Represents the Credit Union in a positive and professional manner.
Maintains the confidentiality of sensitive member, team member, and other corporate information. Treats co-workers and members with respect.
Qualifications :
Strong working knowledge of SEO, SEM, and Google Analytics.
Uses dashboards, scorecards, and best practices for reporting.
Dealing with Ambiguity, Managing Vision and Purpose, Organizational Agility, Perspective, Strategic Agility.
Education :
Bachelor’s Degree in marketing, advertising, communications, business management, or related field or equivalent work experience.
or training or education.
Website : nuvisionfederal.com / careers
Pay scale by applicable geographic location :
The final pay offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and years of experience within the job, the type of years and experience within the industry, job related training / education, etc.
California Employee Privacy Notice :
Benefits :
Covid-19 Precaution(s) :
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