Deckers Looking for HOKA GTM Associate Manager – Strategic Accounts at Goleta, CA Full Time

Job Title: US GTM Associate Manager, Strategic Accounts – HOKA

Reports to: US GTM Manager

Location: Remote

The Role
The US GTM Associate Manager plays an important role in helping oversee the successful completion of projects and deliverables tied to strategic wholesale opportunities at HOKA, focusing on reaching and engaging with new and existing consumers. As the main point of contact with the HOKA marketing team, this individual will own and manage the creation of a marketing strategy and calendar with each Strategic account. This individual will work collaboratively with corresponding Key Account Sales Managers/BU Manager, Creative, Field Experience Team, Brand Communications, and entirety of the US Marketing team to bring this to market in the US. Relationship building, business management, data analysis and reporting are skills key to this role for building long term brand health and loyalty with consumers and accounts.

A strong candidate for this role is extremely organized, detail oriented, and operationally minded, and is an independent self-starter who will fearlessly lean into unfamiliar situations to learn new information and pose solutions for efficiency and productivity. This role is extremely valuable to the success of the entire Marketing Team, and strong communication, analysis and attention to detail will ensure that the role supports and progresses the business.

Your Impact

The primary functions of this role include but are not limited to:

Develop and execute marketing initiatives as a part of the strategic wholesale strategy with internal HOKA team. This includes owning the timeline and facilitating the creation and approval of marketing assets and deliverables between teams alongside the HOKA Strategic Business Unit Key Account Manager, Field Experience Leadership, and US GTM Manager. Collaborate with sales and marketing personnel on the strategy, development, budgeting, and execution of contracts tied to paid media, in-store, and in-person events as a part of the US GTM co-op marketing investment and seasonal initiatives. Working closely with the HOKA US GTM Manager, develop and lead presentations for key meetings with strategic accounts that align the account with HOKA brand strategy, shares learnings of prior plans, and sets the tone for partnership recommendations. Track and monitor custom POP projects, campaigns and initiatives to assess effectiveness and continuously evaluate, communicate, and recommend optimizations and improvements with HOKA stakeholders. Do so within a monthly and fiscal budget to prioritize and execute marketing initiatives with trade partners. Perform retail visits and attend relevant marketing events and opportunities around the country while gaining insights and market research to influence future opportunities.

Who You Are

• Able to prioritize workflow, show initiative and be proactive
• Able to think strategically and exercise good judgment
• Effective communicator with internal and external individuals
• Capable of operating in a fast paced and ambiguous environment
• Highly motivated team player and self-starter

We’d love to hear from people with

• Bachelor’s Degree in Marketing or related field, or equivalent combination of education and experience.
• 3+ years related marketing experience including trade, experiential, and digital marketing.
• Experience within a wholesale environment, including experience leading projects.
• Knowledgeable in current trends in fitness/running/outdoor industry
• Previous experience organizing and supporting online presence with accounts and executing marketing initiatives.

What We’ll Give You

• Health and Wellness – There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle by offering health, dental, and vision benefits.
• Time away from work – Sometimes we need time away to be with family, focus on our health or just simply recharge. Our flexible plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Financial planning and wellbeing – No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses, and invest in the long-term future.
• Competitive pay and bonuses – We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Growth and development – Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Extras, discounts and perks – Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of unique extras for every lifestyle.

Equal Employment Opportunity
All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.

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Deckers