Darkroom Hiring for Influencer Marketing Manager Job at Los Angeles, CA Full Time

Darkroom is LA’s fastest-growing digital agency — we’re building the future of advertising and are looking for the minds to help us do it.

Our Growth Marketing Department is looking for an Influencer Marketing Manager to join our Performance Marketing Team. The right candidate should have 2+ years of experience as well as feel comfortable in a strategic, tactical, and executional role when it comes to planning and deploying 360-degree influencer marketing campaigns. We utilize Influencer content to drive performance and conversions and repurpose this content on multiple channels. Multi-campaign project management and/or agency experience is a plus.

This is a remote job, and is open to candidates based in the state(s) of California, Pennsylvania, New York, Florida, Idaho, or Texas, and must have the right to work within the United States.

About the Role:

This position is responsible for supporting the Performance and Growth Marketing Department with on-time delivery of accurate, effective, objective-driven client programs.

The Influencer Marketing Manager will be contributing to content & influencer marketing campaign management across a diverse agency client roster. This position will work on influencer strategy development, execution, strategic reporting and creator management — as well as all creator-facing outreach, negotiations, communication and deliverable management. This person will also provide content marketing and analysis recommendations across social media management initiatives in an effort to build, maintain and grow a client’s reputation, credibility and brand awareness.

What You’ll Do:

• Ideate and implement one-time and/or recurring campaigns — leading everything from influencer discovery to outreach, negotiation, and creative deliverable management.
• Develop innovative strategies for social and digital platforms, such as TikTok, Instagram, and other social channels.
• Source, onboard, negotiate and manage influencer relationships & campaign deliverables.
• Build and distribute influencer-facing creative briefs and contracts, and review content to ensure it meets stakeholder expectations.
• Use performance data to create scalable processes that allow the program to grow quickly and effectively.
• Use best practices to utilize influencer content to drive performance, conversions, and boosted reach through the use of paid media ad spend (whitelisting, repurposing content on brand’s accounts, and boosted posts).
• Manage clients’ budgets, and allocate spending across different channel strategies to meet and fulfill a full-funnel strategy.
• Balance strategy work with execution tasks such as talent seeding, negotiations, projections, tracking, and attribution.
• Actively work with our clients in determining influencer opportunities that align with their brand strategy for future months and quarters.
• Collaborate with Darkroom’s Performance Marketing teams to learn what content performs best in advertisements, make whitelisting recommendations, and create a feedback loop for future campaign improvements.
• Work cross-departmentally to analyze social media/content marketing data and build reporting decks/presentations to client stakeholders and assess performance, areas for scale, and effectiveness against internal KPIs.

What You’ll Need to be Successful:

• 2-3+ years of relevant experience in influencer marketing management (not including internships)
• 1+ years in social media management, content marketing or a related field
• Proven track record of end-to-end influencer campaign management (strategy development, influencer discovery, outreach and rate negotiations, campaign reporting and analysis).
• Understanding of how influencer content can drive conversions, through organic, paid, and boosted reach.
• Confident communication skills with experience in influencer/talent/creator communication, relationship-building & negotiation skills.
• Strong project management skills: Capable of managing multiple influencer campaigns across a variety of clients at one time while effectively meeting deadlines.
• Experience with discovery/automation platforms used to source, evaluate, and manage influencer relationships (Dovetale, Grin, etc.)
• TikTok campaign ideation, creative planning, and analysis is a plus.
• Proven ability to work productively in autonomous and team settings alike.
• Experience using data and metrics to measure impact, drive actionable results and determine areas of opportunity and improvement.
• Strong relationship-building and interpersonal skills with experience maintaining influencer contacts/networks.
• Someone who thrives in a startup environment where responsibilities and projects may shift at a moment’s notice.
• A creative mind who can bring innovative, consumer mindset-oriented ideas to the table for growing brand presence and awareness.
• Strong attention to detail and excellent verbal, written, and presentation-oriented communication skills.

About Darkroom & Employee Benefits:

Darkroom is a vertically integrated digital agency pioneering the next generation of consumer-facing brands. Our team has been responsible for generating hundreds of millions of dollars in market value for some of the most innovative brands in the world. A category leader in results-driven growth marketing, Darkroom’s success is attributed to our unique partnership model, purposefully built to launch brands to market and accelerate growth across direct-to-consumer. Our model is predicated on four major disciplines — Brand & Identity, Digital Products, Creative Production, and Growth Marketing – threaded by one cohesive, interdisciplinary team.

Taking the startup mindset to the agency space, the collective expertise of our team of entrepreneurs and senior digital marketers are deeply aware of the newest trends in e-commerce, development, and digital marketing. Our learned experience has allowed us to take clients (and internal ventures) from $0 to millions in revenue in just a few months. We work with game-changing brands: Verb Energy, Everytable, VYBES, Joybird, & Maaji – to name a few.

We’re building the future of advertising and are looking for the minds to help us do it. We only seek out the best—from our clients to our people. Our team is our most sacred asset, and we offer highly competitive salaries and the following perks:

• Darkweek, Unlimited Vacation Policy, and Holidays: Rebooting is one of the most important parts of growth. At Darkroom, you have access to an unlimited vacation policy, our annual “Darkweek” full office closure, and 10 holidays throughout the year to keep you recharged and sharp.
• Location, location, (or no) location: Office and work locations where the most talented people want to live. Employee hubs include Los Angeles, New York, Ukraine, and Albania (Commuter benefits in LA only). Remote work for certain jobs applicable.
• Wellness: Company-sponsored medical, dental, and vision benefits with, so you can stay as healthy as can be.
• Finances, growth, and retirement: After one year with Darkroom, we deliver a robust 401k program with company match, and a profit-sharing opportunity so we can help you save as the company grows.
• Creativity at our core: in-house Los Angeles-based studio with some of the best creatives in the business.
• Growth-oriented with endless opportunities: contribute to one of the fastest-growing advertising agencies in the United States.
• Darkroom Labs: internal idea factory with no boundaries. Come up with ideas for new tools, technology, or products
• Work on the best with the best: we are highly selective with who we work with– both clients and team members. Our business development process is characterized by finding “right-fit,” category-leading brands. We look for the people to match.

Job Type: Full-time

Pay: $70,000.00 – $80,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Application Question(s):

• Why do you want to work for Darkroom?
• Do you have agency experience? (Marketing, Advertising, Creative, Digital, etc.)
• Have you run performance optimized influencer campaigns before?
• Do you have experience in executing influencer programs on TikTok?
• How many years of experience do you have negotiating with influencers/talent managers?

Work Location: One location