Dallas Area Rapid Transit Hiring for Marketing & Events Manager, Casino Operations Job at Baltimore, MD Full Time

Prestigious Racetrack and Casino is seeking an experienced Marketing and Events Coordinator!

Marketing Essential Responsibilities

• Analyze marketing data, including campaign results, conversion rates, and online traffic to improve future marketing strategies and campaigns.
• Plan and coordinate marketing campaigns, PR/advertising, and other seasonal marketing efforts across channels online and offline channels.
• Collaborate with a graphic designer to improve the layout appearance of graphic outputs, adjust, and refine marketing initiatives and creative collaterals.
• Work with external agencies and vendors to execute online and offline marketing programs.
• Communicate promotional and racing event information and content to the webmaster and social media team.
• Coordinate and execute production of Racing, Marketing, and Hospitality digital and printed materials.
• Ensure brand guidelines are met with internal and external stakeholders.
• Execute email marketing campaigns and drive the acquisition of new customer data.
• Assist with the publication of the newsletter(s).

Event Essential Responsibilities

• Plan, promote, support, and oversee promotional events to drive new and retain existing customers.
• Set, communicate, and maintain event/project timelines and priorities.
• Liaison with internal and external suppliers including hospitality, caterers, etc.
• Organize appropriate sponsorship and co-branding of external events.
• Own the post-event process, completing debrief meetings, and overseeing sales outreach.
• Use existing and novel informative tools to disseminate event-related details.
• Answer event-related queries posed by existing and prospective customers.
• Fulfill venue sponsorship activations.
• Work with graphic designer and internal and external partners to develop the right

experience for different events and programs.

• Implement systems with internal partners to manage invitations, sign up, guest

list, discounts, etc.

• Deliver events on time, within budget, that meet (and hopefully exceed)

expectations.

• Assists in the liaison and execution of joint Hospitality/Guest Experience

promotions.

• Assist in the proofing of all pricing/discounts/offers/promotions with ticketing and

sales teams.

• Day-Of event management to ensure effective awareness, education, impact, and

evangelism across customer base.

• Track all promotional costs and maintains relevant spreadsheets.

Skills and Experience:

• Bachelor’s degree in business administration, marketing, communications, or a

related field

• Minimum of three experience in either marketing or events management
• 3+ years of experience managing B2C in-person, digital and hybrid events
• Understanding the requirements of the organization and use creative processes

and ideas to deliver effective marketing programs

• Demonstrate experience of running multiple events from conception to

completion at one time.

• Hands-on experience with virtual event platforms and apps.
• Experience evaluating and negotiating contracts and working with external

suppliers, including event organizers, event locations, etc.

• Ability to evaluate performance against key metrics and optimize for improved

future results.

• Strong knowledge of various marketing and analytics tools such as Google

Analytics, CRM, Microsoft Office, and social media platforms.

• Excellent oral and written communication, time management, organizational, and

decision-making skills.

• Availability and willingness to work a flexible schedule with extended hours,

weekends, and holidays to ensure that projects and events are completed, as
needed.

• Proficient in the Adobe Suite of products is a plus.

Personal Characteristics:

• Energetic, go-getter, and self-starter attitude with a passion for building engaging

and unique event experiences

• Able to multi-task and manage and prioritize multiple events, marketing initiatives.
• Confident and understands how to work with and influence executives both

internally and externally

Job Type: Full-time

Pay: $62,500.00 – $70,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday
• Weekend availability

Work Location: In person