Log In
Sign Up
The Opportunity
Your Challenge:
- Works closely with business unit product line managers and senior management to create, manage and report the results of marketing strategies and campaigns initiated – Continually evolves marketing campaigns based on data from previous campaigns for ever greater effectiveness.
- Performs competitive and market research for an optimal product line positioning.
- Creates marketing content for whitepapers, case studies, brochures, etc.
- Authors promotional emails, blogs, website content, and social networking posts. Initiates and manages webinars and other focused events.
- Reviews and analyzes marketing campaign performance, providing results and insights to marketing management and presenting those results.
- Supports the creation of value propositions, content, and campaign strategy in alignment with business unit strategic growth objectives.
- Supports the product marketing team’s planning, design, and execution of integrated marketing campaigns for demand and lead generation.
- Supports sales and business development through the creation of sales enablement content and targeted marketing campaigns.
- Drives messaging, graphics creation, demonstrations, and promotions for industry events, both virtual and live (~5% travel).
- Collaborates with strategic partners and product line marketing managers on co-marketing efforts.
- Develop go-to-market plans for new product launches.
- Collaborates with strategic partners and other product line marketing managers on joint marketing efforts.
- Contributes to the annual marketing strategy and planning of thought leadership content and campaigns that support growth objectives.
- The ideal candidate is curious, motivated and an initiative-taker that challenges the status quo and strives to raise the bar on how Marketing can operate more effectively and efficiently.
Check out the requirements below; if the bullets match your skillset, we’d love to hear from you:
- An aptitude for motivating and engaging with geographically dispersed teams
- At least five years of experience working in Product Marketing, Content Marketing, or equivalent roles
- Ability to quickly learn new technical concepts (an understanding of computing technology and/or the defense and aerospace industries is strongly preferred) and translate product features into value propositions that solve customer pains
- Strong technical writing skills and the ability to provide examples of previous writing, such as white papers, case studies, or other technical marketing content are a must
- Strong teamwork and collaboration skills, as well as the ability to work independently, manage assignments and deadlines, and proactively seek new challenges
- Working knowledge of Eloqua, Wrike, and content management systems are an advantage
- Ability to travel, including internationally, as required
- Marketing degree, Engineering/Technical, Business degree or certificate
- B2B marketing expertise
- Buyer persona development
- Analytical decision-making skills
- Organizational & prioritization skills
- Excellent communication ability
- Ability to work cross-functionally
This position may require exposure to export-controlled information and subject to additional security screening. In the event information provided during the security screening reveals ineligibility to access export-controlled information, any offer of employment may be reconsidered or withdrawn.
Curtiss-Wright values diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you require accommodation due to a disability at any time during the recruitment and/or assessment process, please contact
Talent Acquisition
and we will make all reasonable efforts to accommodate your request.
#IND #LI-YH1
Compliance Statement
This position may require exposure to export-controlled information and subject to additional security screening. In the event information provided during the security screening reveals ineligibility to access export-controlled information, any offer of employment may be reconsidered or withdrawn.
Curtiss-Wright values diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
If you require accommodation due to a disability at any time during the recruitment and/or assessment process, please contact
Talent Acquisition
and we will make all reasonable efforts to accommodate your request.
Report
