Community Health Center Hiring for Marketing Manager Job at Middletown, CT Full Time

JOB SUMMARY

The Marketing Manager will be directly responsible for organizing, developing, and executing on a strategic and tactical marketing plan within In a fast-paced, high intensity organization. Marketing skills and tactics utilized will include web analytics, email and physical campaign marketing, content generation, and public relations.

Must have a proven track record of leading and delivering successful, impactful marketing campaigns, from concept through execution, along with the ability to prioritize and handle multiple issues and projects concurrently. The Marketing Manager will develop and conduct marketing initiatives that gain attention and create awareness and loyalty and drive revenue. They will have empathy for the needs of patients with complex lives and conditions and an understanding of issues confronting underserved communities.

ROLE AND RESPONSIBILITIES

• Manages main marketing responsibilities for CHC and its affiliates, in addition to creating a marketing culture within the organization
• Analyzes marketing campaign performance and trends. Produces and presents reports to understand effectiveness and ROI; provide recommended courses of action and adjustments to strategy to accomplish goals
• Aligns marketing and revenue targets, with cost-effective solutions
• Gathers data from internal data teams to segment and target personalized messaging to all audiences.
• Ensures all external communications contain a consistent and compelling brand image and message
• Collaborates closely with digital team on marketing strategy and content
• Identifies opportunities for growth, improved visibility, brand recognition, and customer service
• Ensures continued innovation and optimization for engagement and retention
• Defines and implements new, cost-effective revenue-generating plans
• Reviews similar non-profits (compare similar offerings, any gaps unfulfilled in market)
• Leads and manages marketing related events, within agency and community, to attract interest and represent CHC

QUALIFICATIONS

• Required Skills and Education
• 3-5 years of progressive experience in strategic marketing
• Bachelor’s degree in business, marketing, marketing communications or a related field
• Demonstrated project management skills

• Excellent oral and writing communications skills