Job Title : Marketing Analyst – II Location : New York, NY (NY0466)-USA Duration : 6-12 months Description : Targeted Years of Experience : 4+ years Required Travel : 1 day per week in the office located in NY Programmatic strategist for the Home team.
Strategist is responsible for programmatic media strategy, execution and optimization across all inventory types to achieve brand and business objectives.
Candidate oversees cross-channel media planning on programmatic platforms across select units within Client’s Consumer Group.
They have expert knowledge of the tech landscape and the evolution of programmatic buying, you will keep internal leadership, media and ad teams educated on emerging technologies.
Additionally, you will support partner product teams on their roadmap to drive transformation and differentiation for our media technology in a highly competitive landscape.
Must Have Skill : Bachelor’s degree or four or more years of work experience. Four or more years of relevant work experience.
Marketer / agency / consultative services experience in programmatic media strategy & investment Experience managing all self-serve programmatic channels (display, video, social, dOOH, audio, native).
Experience with primary buying platforms & formats Nice to have : A degree in marketing or related field.Six or more years of relevant work experience in programmatic media.
Ability to manage projects across multiple stakeholders, and influence across divisions, departments, and teams. Experience in data-driven targeting and reach strategy.
Programmatic buying experience within Agency Trade Desks, Management Consultancies, or brands with in-house programmatic capabilities.
Experience in applying data to get the most out of programmatic buys. Experience in leading data-driven media technology (Liveramp, Adobe AAM, Epsilon, Acxiom).
Experience with ad verification and brand safety tools (IAS, DoubleVerify, Moat)
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