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Company Overview:
Founded in 2000, Chetu is a global provider of software development solutions and support services. Chetu’s specialized technology and industry experts serve startups, SMBs, and Fortune 5000 companies with an unparalleled software delivery model suited to clients’ needs. Chetu’s one-stop-shop model spans the entire software technology spectrum. Headquartered in Sunrise, Florida, Chetu has fourteen locations throughout the U.S. and abroad and over 2,800 software experts worldwide.
SEM / Pay Per Click (PPC) Specialist Position Summary:
Chetu is seeking a full-time, bilingual Search Engine Marketer and Pay-Per-Click Specialist to join our dynamic marketing team. As Chetu’s SEM / PPC Specialist, you will drive traffic and ROI via paid client acquisition tactics for https://www.chetu.com/. Leveraging contemporary strategies in digital marketing and growth-hacking techniques, the candidate will regularly optimize paid search efforts to help achieve department and company goals. This position will be responsible for keyword research planning, campaign/bid management, copywriting, landing page optimization, ROI tracking, and analysis.
SEM and PPC Responsibilities Include:
- Execute and improve all paid search tactics through hands-on, day-to-day optimizations across paid channels (Google, Bing & Adroll)
- Perform ongoing keyword expansion, including identification and implementation of keyword opportunities
- Increase CTR with compelling ad copy enhancements and creation
- Optimize landing pages for maximum conversions and implement remarketing strategies
- Management of ad expenditures with daily reporting, performance analysis, and bid optimization techniques
- Collect and analyze data to identify trends and insights to achieve maximum ROI in paid search campaigns
- Keep up-to-date with PPC best practices, keyword research tools, and industry-plus competitor research
Qualifications:
- Bilingual; Fluent in both Spanish and English – Portuguese a plus
- Bachelor’s degree in Advertising, Marketing, Communications, Business, or related fields
- Google Analytics and Google Ads Certified
- Must have at least two years of experience in digital marketing and PPC. The interviewer will give a PPC Skills test during the interview.
- Excellent understanding of contemporary digital marketing principles, strategies, and best practices
- Synergized understanding of other forms of digital marketing, including content marketing, SEO, conversion optimization, landing page optimization, paid marketing, re-targeting, etc.
- Proven experience managing PPC campaigns across Google and Bing
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools, including Google Analytics, SEMrush, etc.
- Proficiency in M.S. Excel, PowerPoint, and Word
- U.S. Citizens and Permanent Residents Only
What We Offer:
- Extensive onboard training for new team members
- Swift growth opportunities
- Financial security through competitive compensation, incentives, and retirement plans
- 100% paid medical insurance
- Paid vacation & time off
- 401(k) retirement savings with a generous company match
- Charity participation
- The stability of a company with a record of strong financial performance never had a lay-off and is 100% organically grown.
Follow your career aspirations to Chetu for diverse opportunities with a company that provides the growth and strength to build your future. Chetu is an Equal Opportunity Employer committed to employee diversity.
Job Type: Full-time
Pay: $35,000.00 – $50,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Work Location: One location
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