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Our client is looking for a Marketing Communications Manager to be responsible for the development and execution of the communication, marketing and change management artifacts for Patient Experience, Retention & Growth initiative.This role develops and manages internal and external communications for patient, provider, sales target and broker stakeholders.
You will work with the program teams to ensure consistent messaging and manage the execution of these communication and marketing plan initiatives/tactics to ensure successful implementation and desired results while applying best practices in patient engagement and patient journey mapping.This is a fully remote ongoing contract.Responsibilities: Develop and operationalize the communication aspects of engagement strategies, initiatives and programs that support the patient experience strategy at the practice level, e.g.
new patient onboarding and patient advocacy.Support and develop patient engagement strategies for our growing patient base and build corresponding campaigns based upon segmentation and engagement KPIs.Oversee the development and management of the enterprise CRM programs to align content and assets for campaign execution.Support ongoing improvements in campaign reach and yield in support of our patient retention and engagement KPI’s.Document change impacts for internal and external stakeholders across functions as it directly relates to patient retention and growth and supports the creation of internal and external training programs and mediums.Develops and maintains strong working relationships with both internal and external stakeholders.Works with the program team, legal and compliance partners to gain approval for communications.Interpret internal or external issues and recommends solutions/best practices.Solve complex communication problems; takes a broad perspective to identify solutions.Identify analytics to support segmentation, channel efficacy and drivers of patient experience, retention and growth results.
You will work with the program teams to ensure consistent messaging and manage the execution of these communication and marketing plan initiatives/tactics to ensure successful implementation and desired results while applying best practices in patient engagement and patient journey mapping.This is a fully remote ongoing contract.Responsibilities: Develop and operationalize the communication aspects of engagement strategies, initiatives and programs that support the patient experience strategy at the practice level, e.g.
new patient onboarding and patient advocacy.Support and develop patient engagement strategies for our growing patient base and build corresponding campaigns based upon segmentation and engagement KPIs.Oversee the development and management of the enterprise CRM programs to align content and assets for campaign execution.Support ongoing improvements in campaign reach and yield in support of our patient retention and engagement KPI’s.Document change impacts for internal and external stakeholders across functions as it directly relates to patient retention and growth and supports the creation of internal and external training programs and mediums.Develops and maintains strong working relationships with both internal and external stakeholders.Works with the program team, legal and compliance partners to gain approval for communications.Interpret internal or external issues and recommends solutions/best practices.Solve complex communication problems; takes a broad perspective to identify solutions.Identify analytics to support segmentation, channel efficacy and drivers of patient experience, retention and growth results.
Qualifications:
5+ years of marketing experience in a professional setting.Bachelor’s Degree in business, marketing or a relevant field required.Internal communications experience within a matrixed, healthcare organization.Project management experience.Strong organizational skills- ability to keep up with a timeline.Content Development skills.Professional writing and editing experience.Experience with the full suite of Microsoft Office applications including Outlook, Word, Excel and PowerPoint.Experience translating technical and healthcare business information into layman’s terms.Experience in consumer engagement, communications, omnichannel marketing, and building customer journeys preferred.Ability to mobilize resources to achieve results.Demonstrated emotional intelligence; can integrate with a team, engender trust and leverage relationships to get work done.Contact from a Cella, Inc employee will always come from the domain @cellainc.com and will always provide a phone number where you can contact us.
Cella will NEVER present a job offer without a verbal or video interview and we will never ask you to transfer or pay money to get hired or for equipment.
If you are skeptical about any email or job offer, please reach out to us directly at [email protected]**Some sites post salary ranges based on data they gather related to similar job titles within the same area.
Actual salaries may vary based on experience, region [(if remote)], contracted company, unique role expectations, etc.
At Cella, we are committed to ensuring all employees are fairly compensated and take great pride in our ability to offer a total compensation package that supports all facets of employment.
**JobID: 326884#LI-Cella#LI-Remote#LI-RK1 Cella is an equal opportunity employer.
All applicants will be considered for employment regardless of their race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, disability status, or any other characteristic protected by federal, state, or local law.
