CEFCO Convenience Stores Hiring for Digital Operations Specialist Job at Temple, TX Full Time

The Digital Operations Specialist supports and manages the CEFCO’s Digital Marketing Tech Stack. This includes activation of all marketing and consumer offers, food service product listings, and key communications across consumers platforms.

At The Fikes Companies, our Mission is to build a highly successful company which our employees are proud of, our customers value, and the communities we serve can count on.

Digital Marketing Responsibilities

• Maintains digital stack day-to-day for the Marketing team including, Menu Boards, Dover Fuel Pumps, CEFCO Website, ATM, and digital in store signage.
• Oversees the marketing digital asset library (photos, creative, video, other)
• Processes SMS (Trillo) and email (Sendgrid) to consumers.
• Traffic all new store information on website, Chat meter local listings and social activation/announcements.
• Works with Federal Heath and Mood to catalog and rename each board/store into standardization to include cataloging all menu boards by types, location within store, and food offerings per store.
• Partners with Store Managers and Vendors to troubleshoot menu boards (rebooting, bouncing screens, etc.) and other executional issues.
• Circulates content to gas pumps (Dover Pumps.
• Collaborates with marketing team member and agencies to catalog and size all digital assets with updated messages.
• Performs research pertaining to menu daypart messaging and creative bundling.

Foodservice Responsibilities

General Foodservice support:

• Owns overall responsibility for all menu boards by period, LTOs, food offerings per store, price changes and updated imagery.
• Collaborates with marketing team to activate promotional messages in support of foodservice initiatives with DMBs.
• Acts as liaison between pricebook team and CEFCO Kitchens to ensure accurate pricing and processing of data.
• Creates new foodservice and marketing content as needed.

Kiosk support:

• Performs detailed planning and execution of day part rotation programming for kiosk ordering and DMBs and digital lifestyle frames.
• Coordinates all ordering kiosks by location to keep up-to-date and troubleshoot any issues.
• Reviews kiosk ordering data and shares with marketing team for strong food offerings.

Qualifications:

Bachelor’s degree in Marketing, Communications, or Business. 2+ years’ proven experience working with digital marketing campaigns; strong project management skills and ability to assertively prioritize tasks based on direction; prior vendor management experience required; excellent organizational skills with extreme attention to detail; professional level communication skills – written, verbal and presentation; strong collaboration and relationship building abilities; advanced skills with MS Office Suite, and must have good skills with Canva, WordPress, Twila, SendGrid, Google Analytics with a general understanding of digital tactics and terminology and social media platforms.

The Fikes Companies is an Equal Opportunity Employer.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Marketing: 1 year (Preferred)

Work Location: In person