Marketing DirectorJob ID59852Posted28-Apr-2022Service lineAdvisory SegmentRole typeFull-timeAreas of InterestMarketingLocation(s)Atlanta – Georgia – United States of America, Baltimore – Maryland – United States of America, Boston – Massachusetts – United States of America, Charlotte – North Carolina – United States of America, Columbia – South Carolina – United States of America, Miami – Florida – United States of America, New York – New York – United States of America, Pittsburgh – Pennsylvania – United States of America, Richmond – Virginia – United States of America, Tampa – Florida – United States of America, Washington, D.
C. – District of Columbia – United States of AmericaAs a key leader of Account Based Marketing, you will be responsible for delivering global integrated marketing campaigns that drive pipeline and improve deal velocity for our top Clients and new logo targetsIn this high impact role, you will work hand in hand with Sales, Product, Sector and Marketing, across Global Workplace Solutions (GWS) and Advisory, to create a high-touch, persona-driven Occupier account based marketing strategy that unleashes upsell, cross sell and new logo opportunities and deepens relationships.
You will create ambitious, full-funnel campaigns, and a unified experience that elevates market awareness, drives client and prospect engagement, and delivers on business goals.
The successful candidate will be a seasoned B2B marketing professional and master storyteller, with a broad set of full-funnel marketing experience and a proven track record of leadership, strategic planning, creative innovation, analytical acumen, business goal achievement and campaign execution.
In this role, you will focus on three key strategic areas : Account-based marketing and wallet expansion programs+ Create scalable, end-to-end account-based marketing programs, taking an integrated, multi-channel approach and deploy across all business segments in partnership with sector marketing leaders and product marketers+ Partner with salesforce and business to gather account intelligence and conduct due diligence on prospects, mapping decision-makers and their relationships with CBRE to inform outreach strategies+ Define segmentation and persona strategies.
Create 1 : 1, 1 : few campaign approach+ Create custom content, messaging, and client experience strategies in partnership with digital deployment teams to engage high-value targets+ Leverage and customize global campaigns and thought leadership programs to create additional down-funnel engagement opportunities at the 1 : 1 and 1 : few levels.
NOTE : An additional requirement for this role is the ability to comply with COVID-19 health and safety protocols, including COVID-19 vaccination proof and / or rigorous testing.
CBRE, Inc. is an Equal Opportunity and Affirmative Action Employer (Women / Minorities / Persons with Disabilities / US Veterans)
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