Career Developers Hiring for Email Marketing Campaign Specialist Job at Garfield, NJ Full Time

Email Marketing Campaign Specialist
Location : Garfield, onsite but open to remote as well if you are out of the area
Salary : 80-85K

My growing client is looking for a Senior Email Marketing Specialist to join their growing Marketing team. The ideal candidate has 3 to 5 years of hands-on Email strategy and management experience, enjoys content creation, and wants to have a measurable impact with the work they do.

Responsibilities Include:

• Conducting market research to better comprehend consumer behaviors
• Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs
• Produce and execute all email campaigns, including building emails from templates and HTML, copyrighting, asset coordination, QA, and scheduling
• Integrate email marketing strategy with social media posting
• Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift.
• Create and implement various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails
• Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals
• Monitor daily performance metrics to understand Email strategy performance
• Provide regular campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc
• Regularly identify trends and email marketing strategies from other leading global brands to glean insights on best practices

Required Skills and Experience:

• 3 – 5 years’ Email Marketing experience
• Strong critical thinker able to tie overall analytics data to content, email strategy and execution
• Knowledgeable in Google Analytics, HTML/CSS, A/B Testing, and other CMS.
• Experience using SQL and similar queries to analyze data
• Proficient in data analytics to determine important data and be able to suggest improvements
• Knowledge of SEO/SEM
• Excellent written communication skills
• Strong project management skills
• History of managing / working with third-party vendors

INDH
Email campaigns marketing Email campaigns marketing Email campaigns marketing Email campaigns marketing Email campaigns marketing Email campaigns marketing Email campaigns marketing Email campaigns marketing Email campaigns marketing Email campaigns marketing Email campaigns marketing Email campaigns marketing Email campaigns marketing Email campaigns marketing Email campaigns marketing Email campaigns marketing Email campaigns marketing Email campaigns marketing Email campaigns marketing Email campaigns marketing Email campaigns marketing Email campaigns marketing Email campaigns marketing Email campaigns marketing