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Company Description
Cardinal Path, a Merkle company within Dentsu, is a leading digital analytics and digital marketing firm focused on delivering insight, understanding, and outcomes that create a competitive advantage for our clients. We engage at the strategic, business, and technical levels to generate tangible and quantifiable value for our partners. Merkle | Cardinal Path’s mission is: To Know, To Share, To be our Partners’ competitive advantage. And our company culture reflects the importance of our people’s expertise, wellness, and happiness in everything we do. Cardinal Path is driving Merkle’s global Google Marketing Platform relationship, and we are creating new positions to develop client-side transformation strategies.
Merkle | Cardinal Path is rapidly expanding its Google Marketing Platform strategy with our clients, including media strategy, activation, platform management, analytics, and managed services to deliver transformational outcomes.
Job Description
“Remote Opportunity”
We are looking for a Digital Media Account Manager/ Sr. Digital Media Account Manager to partner with our diverse clients to manage the Google Marketing Platform activation strategy. As a Digital Media Account Manager at Cardinal Path, you will be responsible for programmatic media strategy and delivery. This will require you to take a consultative approach and advise the client on current media trends, how to achieve media goals, review of best practices regarding technology, be a steward of first-party data strategy, and work with Cardinal Path media implementation teams. Qualified candidates are process and detail-oriented, have a technical understanding of the Google Marketing Platform tools, and manage digital campaign implementation and management.
This role will create an opportunity for a driven, passionate, and innovative consultant to shape Cardinal Path’s service offering and approach to Digital Media Operations and client strategy. We are obsessed with leveraging data, analytics, and our knowledge of technology to create highly effective and efficient media activation strategies. The work is varied, challenging, and you must enjoy and thrive in a fast-paced environment.
Responsibilities include:
Take a consultative approach to partner with the client and be the main point of contact for media programs and projects
Responsible for media client onboarding, creation of digital media strategies, translation of that strategy into a results-based plan, campaign briefs, and providing ongoing updates to the client.
Develop digital media activation plan which includes, targeting, creative, and analytics strategies for Display, Video, Social, and Search campaigns
Provide direction to Digital Media Consultants to manage media tagging, trafficking, delivery, and campaign optimization within DV360, CM360, and SA360. Hands-on support may be required.
Support sales and customer success teams with client discovery calls and pitches
Partner with technology implementation leads to ensure the Google Marketing Platform is configured correctly (DV360, CM360, SA360, GA360, Optimize, etc)
Evaluate the client’s approach to data, activation, technology, and delivery process and identify opportunities for evolving the platform to improve operational efficiency
Qualifications
You have 5+ years of digital media experience, including implementing, managing, and optimizing campaigns.
Experience with Google Marketing Platform for media activation (DV360, CM360, SA360) and enterprise analytics platform (GA360, Adobe Analytics)
Product certifications are preferred (We will help you obtain the required certificates if you don’t have them)
Ability to work with both technical and non-technical teams/clients to align on client media strategy and translate into the technical media execution
Excellent storytelling, presentation, and communication skills
Agency or client-side experience running digital media campaigns is preferred.
A degree in marketing, communications, technology, computer science, analytics, or related field is preferred.
Additional Information
We are a fast-growing, leading marketing company with offices in the U.S. and Canada. We offer our employees competitive wages, flexible benefits, an awesome culture, and the satisfaction of seeing a positive impact on our clients’ bottom line.
Our company is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.
The anticipated salary range for this position is $59,000 – $92,000. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.
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About dentsu international
Part of Dentsu Group, Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands – Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.
Dentsu International’s radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.
Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.
We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.
Dentsu (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.
