CarBrain Hiring for Sr. Search Engine Marketing Specialist Job at Miami Lakes, FL Full Time

CarBrain.com seeks an innovative and data-driven Senior Search Engine Marketing (SEM) Specialist that’s ready to integrate their talent into our dynamic marketing team.

As a Senior Search Engine Marketing Specialist, your daily responsibilities will include digging around our advertising accounts’ data in order to find emerging (or hidden) opportunities; putting together pay-per-click campaigns to capture additional leads at cost-effective prices; and utilizing cutting-edge ninja tactics to ignite growth into our portfolio of organic lead-generation websites.

As a Senior Search Engine Marketing Specialist, you will be a part of a talented and forward-thinking marketing team that’s looking forward to dominating the less-than-perfect cars space in 2023.

About CarBrain.com

CarBrain.com is a leading national buyer of less-than-perfect cars. Once known as “DamagedCars.com”, we’ve been in business since 2007, and are on a mission to make selling vehicles online as convenient and easy as possible.

From fast and hassle-free pick-ups to on-the-spot payments, CarBrain.com aims to help everyday people deal with junk, broken, damaged, or totaled vehicles in an efficient manner.

We’re bold, ambitious, and forward-thinking. CarBrain.com believes in respect and fairness; prizes quality and reliability; and is driven by a can-do attitude. Our culture fosters a team-oriented working environment where ideas and initiatives from all corners of the company are welcomed.

We have a clear vision and a thirst for success, and we’re looking for team members who share our drive.

Job Description & Responsibilities:

The Senior Search Engine Marketing Specialist position will chiefly focus on one main objective: growing our lead volume at cost-effective prices.

This will be accomplished through a mix of paid and organic marketing channels.

The responsibilities of this position include:

• Overseeing budgets, daily spend, cost per lead, and various other KPIs to make sure that the company’s advertising spend is efficient and generates high quality leads
• Analyze trends in clicks, conversion rates, and purchases for different pages and themes on the website to drive traffic that produces revenue
• Execution and maintenance of analytical records of the results of the different search engine marketing efforts
• Post-production QA on published and re-worked pages / posts
• Researching content topics for the blog content calendar in order to continually increase the organic search volume
• Utilize available data points to improve our SEO and PPC campaigns
• Research market and competition, perform benchmarking, and develop innovative ideas/technology

We’re looking for an additional teammate who possesses these qualities:

• Data-driven
• Detail-oriented
• Effective communicator
• Innovative
• Teamwork oriented

We’re also in search of someone who has the following skillsets:

• Two (2) to five (5) years of Pay Per Click Advertising experience
• Two (2) to five (5) years of Search Engine Optimization experience
• Experience with tools such as Google Analytics, Search Console, SEMRush, and Ahrefs
• Hands-on experience with HTML, CSS, and updating live websites
• Working experience with spreadsheets, docs, and other such online tools
• Bachelor’s in Marketing or related field

Job Type: Full-time

Pay: $90,000.00 – $120,000.00 per year

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• Miami Lakes, FL 33016: Reliably commute or planning to relocate before starting work (Required)

Language:

• English (Required)

Work Location: One location