CarAdvise Hiring for Product Marketing Manager (B2C & B2B) Job at Schaumburg, IL Full Time

Description

CarAdvise is looking for an experienced Product Marketing Manager to develop and implement product marketing strategies that drive revenue and are tailored to our consumer, partner, fleet, shop product marketing.

As a Product Marketing Manager at CarAdvise, you will be responsible for introducing a new product or enhancing an existing product by communicating the product’s value to the consuming segment. You will work closely with our marketing & product team to ensure our company’s goals are met.

Prior experience as a Product Marketer or a similar role is required. Our ideal candidate has a substantial portfolio of successful campaigns and is proficient with Adobe Creative Suite and/or Figma. Successful candidate will report to the Head of Marketing with a dotted line to the Head of Product.

The CarAdvise mission is to make car care a more transparent, affordable, and convenient for consumers, businesses, and small fleets. The CarAdvise platform allows users to receive maintenance reminders, compare prices, schedule service, review & approve services, pay, and store maintenance history all using their smartphone. CarAdvise partners with many large brands including Uber, DoorDash, Instacart, Shell, and USAA.

Duties and Responsibilities

• Research, design, and implement product marketing strategies to drive revenue
• Present data-backed reports to the Head of Marketing and Head of Product.
• Come up with and present new B2B marketing ideas
• Analyze, track, and report on ongoing B2B marketing initiatives
• Ensure that all marketing collateral aligns with our brand voice and image
• Work with our marketing team to ensure both long- and short-term company goals are met
• Collaborate with internal teams on project concepts
• Determine voice and messaging for graphic design pieces
• Develop product illustrations, logos, and other graphics as needed
• Advise on best practices and optimizations throughout design projects
• Select colors, font, images, and layout
• Create visualizations (either by hand or via a software program) which convey accurate messaging and undertones as dictated by the project
• Present designs to stakeholders and applicable teams
• Implement feedback and changes when appropriate
• QA designs for errors
• Pass final design to development or publishing teams for release
• Use graphic design capabilities to develop additional custom engaging creative content to be used in any email, web, partner support campaigns.
• Collaborate with internal teams to create innovative marketing campaigns targeting affiliates, partners, and consumers.

Additional Responsibilities

• Maintaining an inventory of sales support materials making sure all resources are accurate and current while coordinating new material creation as needed.
• Expand the brand by improving messaging through high impact, high quality innovative design
• Update website as needed
• Assist in the design and assembly of client presentations
• Support the Marketing Director in developing and executing marketing strategy as well as organizing and planning promotional presentations

You’ll collaborate with a team of designers and programmers tasked with creating outstanding personalized experiences for CarAdvise’s retail and fleet brands.

The CarAdvise work environment is highly collaborative and requires excellent communication skills and a keen ability to build and foster strong relationships across the organization.

You must have solid experience in the software and digital product environment and skills managing user-centered design techniques, using data to drive design outcomes, and prioritizing work with multiple teams focused on various areas of our digital product. Most importantly, you love what you do and help share your passion within our team to create the best user experience across all user platforms.

Requirements and Qualifications

• Bachelor’s degree in Marketing or a relevant field 2 years of
• Product marketing experience
• Thorough understanding of B2C & B2B Product marketing
• Exceptional written and verbal communication skills
• Advanced knowledge in Graphic Design programs including, but not limited to: InDesign, Illustrator, Photoshop, Adobe Creative Suite, etc.
• Proven ability to create and publish interesting and engaging content
• Outstanding creativity, innovation, and versatility
• Strong attention to detail, excellent time management and organization skills with the ability to balance multiple priorities
• Strong ethics and reliability
• Comfortable working in a corporate environment and designing with corporate clients in mind

*Due to COVID-19, some or all of our employees are temporarily working from home. In addition, CarAdvise has implemented a virtual interviewing and hiring process, engaging with talent by video and onboarding new employees remotely. This position is full-time and remote.

Equal Opportunity/Affirmative Action Employer*
CarAdvise is an Equal Opportunity Employer. We provide equal employment opportunities to all employees and applicants without regard to race, color, gender (including pregnancy), religion, national origin, ancestry, disability, age, sexual orientation, gender identity or expression, marital status, language, ancestry, genetic information, veteran and/or military status or any other group status protected by federal or local law.

Job Type: Full-time

Pay: $55,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Schedule:

• 8 hour shift

Experience:

• Product marketing: 2 years (Required)

Work Location: Hybrid remote in Schaumburg, IL 60173