Digital Marketing Specialist (Sales Support)
Location
US-NJ-Mount Laurel
Company
Canon Financial Services
Requisition ID
30443
Category
Marketing
Position Type
Full-Time
Overview
Canon Financial Services is seeking a talented Digital Marketing Specialist to support our new and highly successful Vendor Finance team! The Digital Marketing Specialist will increase the effectiveness of Canon’s digital communication platform by promoting Canon Financial Services using traditional and digital marketing plans, strategies, and methods.
The successful incumbent is responsible for designing, executing, and facilitating online and email marketing campaigns, display advertising, trade show and social media communication activities.
Develop and create content used for marketing CFS’s financial services to different prospective manufacturer, dealer, and customer audiences.
Interacts directly with channel managers to identify new marketing opportunities, coordination of dealer events, tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions.
Provides general marketing and sales support across Canon Financial Services. Other responsibilities include facilitating all operational projects and marketing / sales objectives for the various departments within CFS and with business channel partners.
Responsibilities
Create and execute digital marketing, email, and online marketing campaigns across Canon Financial Services to drive leads into CFS and convert them into sales.
Provide ongoing professional reminder advertising to ensure audience awareness of financial and other related services offered.
Support campaign development with memorable content creation, landing pages, videos, blog posts and ad copywriting content marketing.
Use of persuasive writing skills to attract and engage customers.- Design marketing campaigns by creating visual assets using Adobe and other graphic design systems.
Provide content for display advertising, email marketing campaigns, social media posts, white papers, or infographic marketing.
Example : LinkedIn or other B2B- Gain understanding of Search Engine Optimization (SEO) or learn technical website optimizations by modifying HTML or CSS code.
Expand familiarity with Pay-per-click Advertising (PPC) with Google Ads or other B2B social forums.- Monitor the effectiveness of marketing campaigns using data analytics software tools such as Google Analytics to understand, measure and improve website traffic, clicks, etc.
Expand knowledge base internally with Canon project team members, IT and PMO.- Engage Customers, Dealers or Channel Partners via Telephone and Email for research, testimonials, sales promotions, and education purposes.
Qualifications
Minimum of 2 – 4 years direct experience in Digital Marketing- Bachelor’s DegreeinMarketing, Communications or a related field of study- Strong Knowledge of Adobe Suite- Existing portfolio or demonstrable experience with successful marketing campaigns strongly preferred- Very strong attention to detail- Exceptional written and verbal communication skills- Ability to travel and attend 2 to 3 trade shows per year
Company Overview
About our Company – Canon Financial Services, Inc. (CFS) is a wholly-owned subsidiary of Canon U.S.A., Inc. Canon U.S.A., Inc.
is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets.
With approximately $30.3 billion in global revenue, its parent company, Canon Inc. (NYSE : CAJ), ranks third overall in U.
S. patents granted in 2022* and is one of Fortune Magazine’s
World’s Most Admired Companies
in 2022. Canon U.S.A. is dedicated to its
Kyosei
philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting www.
usa.canon.com / rss and follow us on Twitter @CanonUSA. For media inquiries, please contact [email protected].
Based on weekly patent counts issued by United States Patent and Trademark Office.All referenced product names, and other marks, are trademarks of their respective owners.
Canon Financial Services offers a competitive compensation package including medical, dental, vision, 401(k) Savings Plan, discretionary profit sharing, discretionary success sharing, educational assistance, recognition programs, vacation, and much more.
https : / / www.usa.canon.com / about-us / life-at-canon / benefits-and-compensation
We comply with all applicable federal, state and local laws, regulations, orders and mandates, including those we may be required to follow as a federal government contractor / subcontractor.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
If you are not reviewing this job posting on our Careers’ site https : / / www.usa.canon.com / internet / portal / us / home / about / careers, we cannot guarantee the validity of this posting.
For a list of our current postings, please visit us at https : / / www.usa.canon.com / internet / portal / us / home / about / careers
Workstyle Description
Hybrid – This position is full time and offers a hybrid work schedule requiring you to be in the office two company designated days a week and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days).
Note that work schedules and office reporting requirements may change from time to time based on business needs.
Posting Tags
PM19 #CFS #LI-MP1 #LI-HYBRID
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