Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.
Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.
Shares of the parent company Davide Campari – Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.
CAMPARI RARE
Launched in 2021, Campari RARE US is a dedicated luxury brand building division headquartered in New York City. With a dedicated team across consumer, customer and channel marketing, as well as sales, the goal of Campari RARE is to unlock the path to growth for ultra-premium + brands in the US market.
Campari RARE leads a portfolio of over 10 brands and high marques, ranging from partially established gems to new-to-the-market propositions. The portfolio includes, but is not limited to, the following: Russell’s Reserve Bourbon, Bisquit & Dubouche Cognac, Champagne Lallier, Mayenda Tequila, The Glen Grant Single Malt Scotch Whisky, The Barons Series Collection, Appleton Estate 21yo Rum, Grand Marnier Grandes Cuvees, Jean-Marc XO Vodka, Braulio, and Del Professore Vermouth.
General Description of the Role
As the Brand Manager (BM) for the RARE US division, you will be an integral part of this entrepreneurial and nimble team, unlocking valuable growth and building the equity for the portfolio of ultra-premium and above brands in the US market. The primary responsibility of this role is building and executing annual plans that deliver on the vision and growth strategy for the priority brands in the division. Areas of the plan that you will manage include, consumer experiential, seeding brands with people of influence, partnerships, and media (paid and owned). You will also work closely with the rest of the cross functional team to influence and bring to life activities such as earned media, creative development, product innovation, trade and distributor engagement as well as point of purchase programs in all channels of sale.
Further to the key responsibilities, you will be close to the commercial and competitive dynamics of the business, source consumer and market-level insights, gather analysis of performance of activities and learnings to improve impact for the future and closely monitoring the brand budgets and P&L. Working collaboratively with cross functional internal teams and multiple agencies, the Brand Manager – RARE US will be a strong collaborator and be experienced in aligning multiple stakeholders. The ideal candidate will understand business and brand building in the luxury category in the US, have a strong consumer culture mindset, be a confident and engaging presenter, as well as have the ability to think strategically on how to break through the noise and build brand affinity with consumers. This is a highly visible role within a core strategic priority of the group, in the most important market around the world.
This Brand Manager role will be based in New York City where we practice a hybrid work model.
To learn more about Campari, visit us at www.camparigroup.com
Responsibilities
Marketing Strategy & Planning
Marketing Activity Execution
Business & Activity Performance
Requirements
The expected base salary for this position ranges from $129,120 – $161,400. Salary offers are based on a wide range of factors and considerations. In addition to base salary and a generous employee benefits package, employees are eligible to receive a discretionary bonus.
Our commitment to Diversity & Inclusion:
At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.
Note to applicants:
Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.
Notice to third party agencies:
Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency
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