California Institute of Arts & Technology Hiring for Marketing Coordinator Job at California Full Time

Location: Candidate must reside in California to be considered.
Reports to: Director of Marketing
Status: Non-Exempt
Employment Type: Full-time with Benefits

Summary
We are looking for an energetic and self-motivated Marketing Coordinator to join our growing marketing department. If you’re an ambitious individual who wants to build a career in the marketing field and who passionately believes in the life-changing power of education, then we want to work with you. This role will facilitate student communication across multiple communication platforms including social media, email, SMS, the CIAT website, and more.
Responsibilities:

• Organize and post daily content on public social media sites (Facebook, Instagram, Twitter, LinkedIn, Reddit, etc.) and CIAT internal community management application (Yammer).
• Design, deploy and optimize recurring email marketing initiatives for prospective students, active students, alumni, and employment partners.
• Design, deploy, and monitor all end-to-end email marketing campaigns for prospective students, active students, and alumni.
• Perform mobile, desktop, and ISP compatibility tests to ensure consistent email delivery.
• Develop and deploy data-driven A/B testing experiments to identify the best combinations in subject lines, content, headlines, and more.
• Design and manage dynamic email segments from CRM and Student Information Systems databases to craft personalized email messaging for each audience.
• Design and deploy automated email and SMS sequences to support lead nurturing and new student enrollment efforts.
• Meet or exceed quarterly objectives to increase student reviews, testimonials, and referrals through personal student outreach.
• Deploy recurring website changes including catalog postings, event postings, program/course listing updates, and more.
• Collaborate with the in-house design team to update marketing collateral with recurring course or funding changes.
• Coordinate content efforts from internal department stakeholders and third-party content writers to support website updates, blog updates, email newsletters, and community sites.
• Support internal marketing campaigns to promote recurring student events (test preparation workshops, bootcamps, career fairs, networking groups, and more).
• Support internal marketing campaigns to promote student success including certification achievements, new jobs, and graduates.
• Review and monitor competitor colleges to contribute improvement ideas for website updates, student resources, FAQs resources, and more.
• Review and proof all marketing communication messaging to ensure all Federal, State, accreditation, and institutional policies and procedures are being met.

Requirements:

• Bachelor’s Degree in Communications or Marketing preferred.
• Previous experience deploying email campaigns with a conversion-focused approach. Previous agency experience working on multiple client accounts, or high-volume email activity is a plus.
• Familiarity with graphic design tools including Adobe Creative Suite, Canva, or equivalent required.
• Minimum 2 years of experience with email marketing and/or marketing automation platforms such as MailChimp, HubSpot, Marketo, Klaviyo, or equivalent.
• Minimum 2 years of experience using Google Analytics required.
• A computer savvy and technical mindset willing to learn new systems. Proficient skills in MS Office software products, including Outlook, Word, Excel, and PowerPoint.
• Strong writing skills using best practices in marketing and persuasive writing.
• Possess a sincere interest in helping others achieve life goals.
• Takes a customer-service-oriented approach to recruiting and retaining students and collaborating with internal departments.
• Self-motivated, goal-oriented, assertive, results-driven, high energy, and highly ethical.
• Team player with a positive, can-do attitude.
• Strong organizational skills with the proven ability to prioritize.
• Position may require work responsibilities outside of normal business hours to accommodate business needs and deadlines.

Values
Values such as integrity, excellence, customer service, teamwork and mutual respect are some of those that remain constant, regardless of changes in our company. When identifying company values, it is important that those values are being demonstrated in the course of business each day. Our values set expectations for how employees and managers interact with every person while representing the company.

• We are passionate about education and student success.
• We value integrity and excellence in our employees and students.
• We treat ourselves and our students with dignity and respect.
• We believe in and encourage innovation at our school to better help our students succeed.
• We have a customer centric focus and we want people highly committed to achieving goals, where our success equals student’s success.
• We are accountable for our actions, and if errors occur, we focus on preventing future errors and moving forward.
• We have a growth mindset, always looking for ways to improve, with a sincere belief that every student can do better and achieve their goals.
• We expect every employee to be an example of conduct and professionalism, being a role model to students and colleagues.

Supervisory Responsibilities
N/A
Position Type and Expected Hours of Work
This is a full-time position. Days and hours of work are Monday through Friday. Occasional weekend and evening hours may be required.
Physical Demands
These physical demands are representative of the physical requirements necessary for an employee to successfully perform the essential functions of the job. Reasonable accommodation can be made to enable people with disabilities to perform the described essential functions.

• Sedentary work. Essential functions of this role require sitting for extended periods of time.
• Ability to type, use a computer to search for information and input information while speaking on the phone is required.
• The employee will frequently be required to use the computer, mouse and telephone to conduct the regular tasks of this role.
• The employee will be required to compute simple to simple mathematical calculations as a normal part of this role.

Work Environment
While performing the responsibilities of the job, these work environment characteristics are representative of the environment the job holder will encounter. Reasonable accommodations may be made to enable people with disabilities to perform the essential functions of the job.
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.
AAP/EEO Statement
California Institute of Arts & Technology provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, California Institute of Arts & Technology complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
California Institute of Arts & Technology expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of California Institute of Arts & Technology’s employees to perform their job duties may result in discipline up to and including discharge.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time, with or without notice.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: Multiple Locations