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At Caesars Entertainment, Inc., our Team Members help to Create the Extraordinary for guests at our over 50+ locations nationwide. As the largest casino-entertainment company in the U.S. and the world’s most diversified casino-entertainment provider, we offer unlimited possibilities for your professional future. Since our beginning in Reno, Nevada, in 1937, Caesars Entertainment we have grown through the development of new resorts, expansions, and acquisitions.
As a team member at any one of our widely recognized brands, you’ll focus on building loyalty and value for our guests through a combination of impeccable service, operational excellence, and technological leadership. We don’t perform magic; we create it with excellence.
If you are ready to create some magic, we invite you to apply for our dynamic, yet unique, career opportunities.
Caesars Entertainment is proud to offer our team members a professional, fun, and welcoming atmosphere. Our team members also enjoy exclusive benefits including affordable, best-in-class healthcare & benefits, robust professional training & development, tuition assistance & student loan repayment options, Team Member total wellbeing program, free Team Member parking, Team Member assistance program, and Team Member discount programs.
As an employer, we’re committed to our Team Members, suppliers, communities, and the environment through a PEOPLE PLANET PLAY framework. At every step and in every decision, we are driven by our Mission, Vision and Values. We take great pride in living these values – Together We Win, All-In on Service, and Blaze the Trail. Our mission is to Create the Extraordinary. Our vision is to Create spectacular worlds that immerse, inspire, and connect you.
As a team member at any one of our widely recognized brands, you’ll focus on building loyalty and value for our guests through a combination of impeccable service, operational excellence, and technological leadership. We don’t perform magic; we create it with excellence.
If you are ready to create some magic, we invite you to apply for our dynamic, yet unique, career opportunities.
Caesars Entertainment is proud to offer our team members a professional, fun, and welcoming atmosphere. Our team members also enjoy exclusive benefits including affordable, best-in-class healthcare & benefits, robust professional training & development, tuition assistance & student loan repayment options, Team Member total wellbeing program, free Team Member parking, Team Member assistance program, and Team Member discount programs.
As an employer, we’re committed to our Team Members, suppliers, communities, and the environment through a PEOPLE PLANET PLAY framework. At every step and in every decision, we are driven by our Mission, Vision and Values. We take great pride in living these values – Together We Win, All-In on Service, and Blaze the Trail. Our mission is to Create the Extraordinary. Our vision is to Create spectacular worlds that immerse, inspire, and connect you.
JOB SUMMARY:
The Marketing Manager will assist the General Manager with developing monthly, quarterly, and annual property level strategic plans and oversee various components of the following marketing functions: Promotions and Events, Total Rewards, Social Media, Advertising and Public Relations. Works closely with the Director of Casino Marketing to create exceptional experiences for our target customers within our financial guidelines.
JOB FUNCTIONS:
- Achieve maximum revenue in each targeted market segment for gaming, food and beverage and hospitality
- Contributes ideas to grow existing business and expand into new business opportunities
- Anticipate and react to changes in competition, planning assumptions and will alter plans as necessary
- Serves as a leader for direct reports while fostering teamwork, employee morale, motivation, and open communication
- Responsible for P&Ls for all related marketing departments
- Responsible for hiring, discipline, development and promoting staff in assigned areas
- Cross-trains employees and prepares employees for next career opportunity
- Coaches and develops team members using a consistent, approachable demeanor and clearly articulates expectations
- Oversees integrity of all direct mail offers, offer redemptions, customer lists and customer records
- Oversees the development, negotiation, implementation and execution of special events and promotions as designated by the General Manager
- Establishes, maintains, and controls department budgets for promotions, advertising, public relations, social media and Total Rewards
- Works closely with analytics to evaluate success of special events and casino promotions
- Involved in the development, execution, and analysis of effective marketing programs targeted to existing and new customers, including all customers of Caesars brands
- Focus on developing relationships and co-op promotions with brand and local strategic alliance partners doing business in the Baltimore market
- Analyze property’s customer service scores and make recommendations for improvement. Act as an advocate for customers
- Manages and ensures appropriate level of interdepartmental and intradepartmental communication of all marketing initiatives
- Provides direction and training to all employees to maintain a positive and fun environment while handling all guest inquiries with promptness
QUALIFICATIONS:
- Bachelor’s degree in Marketing or related field, MBA preferred
- 3+ years marketing experience in the casino industry
- 2+ years previous managerial experience including customer service and marketing
- Strong advertising, public relations, brand marketing, database marketing and direct mail background
- Extensive knowledge of casino and hotel internal controls, policies and procedures preferred
- Proven ability to achieve excellence
- Knowledgeable in CMS data interpretation
- Must be able to work any day of the week and any shift, including weekends and all holidays
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