Brighthouse Financial Hiring for Director – Brand Marketing Job at Charlotte, NC Full Time

Req Id: 4488
Job location: Charlotte, NC, US, 28277

Title: Director – Brand Marketing

Where you’ll work:
Our hybrid workplace model offers the freedom to work fully remote or occasionally in one of our offices. This is a remote position with a hybrid option for candidates based in Charlotte, NC.

How you’ll contribute:
This role will be responsible to set the brand marketing strategy and lead marketing plans for financial professionals, consumers, and employees. End to end leadership will include all aspects of strategic, operational, and organizational leadership related to brand marketing: communication strategy, marketing planning, brand equity tracking and management, goal setting, creative development, omni-channel executions, tracking success against goals, and professional development of direct reports. This person will lead collaboration with cross functional leadership within and outside of marketing and lead agency relationships.

In this role, you’ll get to:

• Leverage market intelligence to formulate marketing strategies that efficiently and effectively drive key KPIs, including brand awareness and equity attributes, against brand goals
• Manage the creation of needs-based and differentiated value propositions, brand messages, and go-to market plans
• Deliver targeted programs to enable prospecting, conversion, and retention of audiences in support of sales and business objectives
• Serve as brand champion for internal organization, driving brand understanding and visibility to marketing strategies
• Develop collaborative relationships to facilitate marketing efforts with Product, Distribution, Communications, Finance, Compliance, and Legal
• Oversee relationship with Agency of Record, managing production and fee budgets, staffing, operations, and feedback processes
• Enable performance tracking of marketing choices against forecasted goals and drive optimization
• Lead long-term marketing growth strategies and effectively influence senior management
• Manage day-to-day operations including setting priorities, leading issues to resolution, and budgets
• Directly manage team of marketers, including coaching and providing timely, actionable feedback, as well as performance evaluations/development plans

We’re looking for people who have:

• 10+ years in marketing experience with at least 4 years of people management experience
• Undergraduate degree required, MBA or other advanced degree preferred.
• Strong record of success in delivering business results through marketing strategy
• Ability to think strategically, assess business risk, and apply creative problem-solving skills
• Ability to effectively plan, develop, refine, and execute marketing campaigns through teams
• Experience in managing multiple agencies to deliver breakthrough marketing programs.
• Ability to craft a story through data to enroll senior management and other stakeholders
• Proven ability to rally an organization behind a vision and motivate others to act
• Ability to work with and influence all levels of management and cross functional partners
• Accomplished change management leader, able to operate effectively in a highly matrix environment.

Key Relationships:

• Direct Reports/Team: 5
• Other Key Stakeholders: Marketing, Distribution, Product, Finance, Procurement, Legal & Compliance, Creative Agency

Research shows some people may not apply for a role if they don’t check all the boxes of a job description. If you don’t check every box listed, that’s okay. We would love to hear from you.

What you’ll receive:

• Compensation – Base salary ranging from $125,000 to $165,000 plus competitive performance-based incentives determined by company and individual results
• Flexible Work Environment – Work fully remote or occasionally in the office to better thrive in all areas of life
• Paid Time Off – Recharge with a minimum of 20 days of paid time off and 16 paid company holidays per calendar year plus paid volunteer time and paid study time
• Financial Health – Work toward achieving your financial goals through our 401(k) savings plan with company match (up to 6%) and annual company nondiscretionary contribution (3%), 15% employee stock purchase plan discount, and financial counseling services
• Health and Wellness – Enjoy competitive medical, vision, and dental plans plus tax-free health savings accounts with potential company contributions up to $1,000 per family
• Family Support – Care for loved ones with up to 16 weeks of paid leave for new parents, back-up dependent care, dependent care flexible spending account, and reimbursement up to a $25,000 lifetime maximum during your adoption, infertility, or surrogacy journey
• Life and Disability Support – Gain access to company-paid basic life insurance and short-term disability insurance

The company and your department may occasionally gather in person throughout the year to foster a culture of belonging and promote team building. We’d love for you to join us during those company-wide and department-wide events to help you strengthen connections across the company.

Why join us?
Brighthouse Financial is on a mission to help people achieve financial security. Our company is one of the largest providers of annuities and life insurance in the U.S., * and we specialize in products designed to help people protect what they’ve earned and ensure it lasts.

We empower employees to collaborate and create space for people to bring their passion to work and make an impact. Our inclusive work environment fosters a culture that celebrates diverse backgrounds and experiences. You can find out more about our company culture by visiting brighthousefinancial.com/about-us/careers/.

We’re proud to be a FORTUNE® 500 company** and recognized as one of Charlotte’s Healthiest Employers by the Charlotte Business Journal. We’re also honored to be named to Newsweek’s inaugural list of America’s Most Trusted Companies.

• Ranked by 2020 admitted assets. Best’s Review®: Top 200 U.S. Life/Health Insurers. A.M. Best, 2022.

**From FORTUNE © 2022 Fortune Media IP Limited. All rights reserved. Used under license. FORTUNE and FORTUNE 500 are registered trademarks of Fortune Media IP Limited and are used under license. FORTUNE and Fortune Media IP Limited are not affiliated with, and do not endorse the products or services of, Brighthouse Financial.

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