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It’s fun to work in a company where people truly BELIEVE in what they’re doing!
Job Summary
The Manager, Acquisition or ECM Marketing is a member of a team responsible for delivering best in class, branded marketing and loyalty programs across multiple portfolios and channels leveraging data-driven insights and vertical expertise to drive profitable campaigns that deliver value for our cardmembers, brand partners and our organization.
This role builds marketing strategy for either acquisition or ECM initiatives and supports execution of marketing strategy that drives strong, sustainable, mutually beneficial growth in New Accounts, Accounts Receivable, Credit Sales and Profit. The Manager, Acquisition or ECM Marketing collaborates with their leader to shape Marketing decisions and strategies and gain ongoing investment approval. The role must demonstrate financial industry, vertical, and product knowledge to develop marketing campaigns that deliver on expected KPIs for Bread Financial products across channels and meet GM teams’ portfolio goals. Other duties as assigned to meet function/business needs.
Job Description
Essential Job Functions
Marketing Planning – Provides expertise and builds Acquisition or ECM marketing plans (monthly, quarterly, and annual) relevant to specific vertical and/or product set, optimizing program performance and delivering on strategic plans to achieve/exceed specific campaign KPIs. Proactively guides cross-disciplinary team to assess areas of opportunity and develop strategic initiatives that can be applied throughout the product portfolio. Accountable for new campaign and idea generation to improve on campaign KPIs. Manages marketing programs that deliver value and successfully meet the agreed upon goals for each critical initiative. Reviews data, results and performance measurements to coordinate programs that ensure goals and targets are being met, updating budget and forecast documents for continual tracking vs. plan. Guides budgeting activities in support of driving profitable growth.
Marketing Standards & KPIs – Leverages industry benchmarks and a test and learn approach in partnership with internal partners to identify emerging marketing strategies and technologies to implement test plans. Leverages campaign data, benchmarks, and prior results to improve marketing campaigns. Demonstrates knowledge of payment products and specific verticals, applying expertise to develop marketing programs that provide value to our cardmembers, clients, and Bread Financial. Documents campaign performance and participates in recurring business intelligence review, including review of industry trends, consumer spend, and emerging trends to advise on necessary changes to future strategy. Works across functions to develop effective test-and-learn and campaign plans to produce campaign benchmarks and proof points to improve performance and secure investment in roll-out of new marketing strategies and tactics. Uses knowledge gained through testing to revise ongoing campaign plans to improve overall marketing performance, ensuring continual adoption of optimal marketing materials, offer, and channels.
Campaign Performance – Accountable for securing internal alignment on marketing investment decisions. Works within matrixed organization to optimize marketing performance supporting GM teams’ P&L, maximizing return on investment, and portfolio KPIs. Informs and influences organization on optimized Bread Financial customer segmentation approach and Acquisition of ECM marketing strategy. Evaluates campaign performance to make strategic decisions that will influence annual, quarterly, and monthly campaign planning. Independently responsible for reviewing campaign performance with Senior Leaders to gain alignment, and to develop a go forward approach. Accountable for bringing team, and matrixed partners along through this process.
Marketing Execution – Leads Lead or Senior Specialist with internal and external campaign execution responsibilities. Identifies and works to continually implement process improvements matching resource level of effort to business value. Supports enterprise-wide channel initiatives through continual process improvement and testing. Works across business with cross-functional leaders to ensure business processes are working efficiently and effectively.
Internal responsibilities include reviewing marketing collateral, completing and handing off program strategy brief, participating in stakeholder meetings, entering requests for analysis, prioritizing results analysis, and attending inventory management meetings. Contributes to enterprise wide initiatives. Identifies and works to continually implement process improvements. May provide guidance and feedback to more junior associates on how to tactically execute program execution work. Must possess a strong ability to manage multiple projects, prioritize work, and effectively manage time.
Compliance – Acts as first line of defense, overseeing adherence to bank compliance standards related to capabilities and clients’ omni-channel marketing materials. Supports Lead or Senior Specialist with escalated issues and/or remediation.
Talent Development – Provides coaching and mentoring opportunities to more junior team members. Works with direct reports (if applicable) to build and follow through on development plans and goals based on their level of performance. Guides associate behavior by demonstrating attitudinal leadership. Demonstrates leadership through training of peers, assisting in onboarding of new associates, advancing the skillset of all associates, and being viewed as a knowledge resource.
Collaboration and Communication – Utilizes critical thinking skills to help analyze business issues, collaborates with stakeholders to resolve problems, and gains consensus on the best solution. Utilizes knowledge of Microsoft Office tools such as Word, Excel, PowerPoint, and Teams to execute daily work. Influences change across the organization by demonstrating organizational agility and managerial courage. Leads presentations and facilitates meetings in a professional and articulate manner.
Reports to Senior Manager or above
Working Conditions/ Physical Requirements: General office setting; minimal physical requirements
Direct Reports: Opportunity for ICE candidate, Intern, Senior Specialist, or Lead
Minimum Qualifications:
Bachelors degree in Marketing, Finance, Project Management, Advertising, Communication, Business Management or related field or equivalent experience
Five years experience in Marketing Strategy, Marketing Segmentation, Credit/Payments, Managing Test and Control, or Analyzing Marketing Campaign Data
Preferred Experience:
Experience in Finance, Marketing Analytics, Business Performance Analytics, Managing a Budget
#INDPROF
About Bread Financial
At Bread Financial, you’ll have the opportunity to grow your career, give back to your community, and be a part of our award-winning culture. We’ve been consistently recognized as a best place to work in many markets and we’re proud to promote an environment where you feel appreciated, accepted, valued, and fulfilled—both personally and professionally. Bread Financial supports the overall wellness of our associates with a diverse suite of benefits and offers boundless opportunities for career development and non-traditional career progression.
Bread Financial
(NYSE: BFH) is a tech-forward financial services company providing simple, personalized payment, lending and saving solutions. The company creates opportunities for its customers and partners through digitally enabled choices that offer ease, empowerment, financial flexibility and exceptional customer experiences. Driven by a digital-first approach, data insights and white-label technology, Bread Financial delivers growth for its partners through a comprehensive product suite, including private label and co-brand credit cards, installment lending, and buy now, pay later (BNPL). Bread Financial also offers direct-to-consumer solutions that give customers more access, choice and freedom through its branded
Bread CashbackTM American Express® Credit Card
and
Bread SavingsTM
products.
Formerly Alliance Data, Bread Financial is an S&P MidCap 400 company headquartered in Columbus, Ohio, and committed to sustainable business practices powered by its 6,000+ global associates. To learn more about Bread Financial, visit
BreadFinancial.com
or follow us on
Facebook
,
LinkedIn
,
Twitter
and
Instagram
.
- Bread Financial offers competitive pay, a comprehensive selection of benefit options including 401(k).
- The Company is an Equal Opportunity Employer.
- Any applicant offered employment will be required to establish that they are legally authorized to work in the United States for the Company.
- The Company participates in E-Verify.
- The Company will consider for employment all qualified applicants, including those with a criminal history, in a manner consistent with the requirements of all applicable federal, state, and local laws, including the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act. Applicants with criminal histories are encouraged to apply.
- The Company complies with the Americans with Disabilities Act (ADA), as amended, and all applicable state/local laws. The Company will provide accommodations to applicants needing accommodations to complete the application process. Applicants with disabilities may contact the Company to request and arrange for accommodations. If you need assistance to accommodate a disability, you may request an accommodation at any time. Please contact the Recruiting Team at
.
New York City, NY: Disclosure of COVID-19 vaccination status will be required after acceptance of a conditional offer of employment for associates who will work in the Company’s New York City, New York office on a full-time or hybrid basis (“NYC Associates”) to the extent allowed by applicable law. NYC Associates are required to be vaccinated against COVID-19 to work on-site. The Company is an equal opportunity employer and will consider reasonable accommodations where required by applicable law.
Job Family:
Marketing
Job Type:
Regular
