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Botanic Tonics is looking for an experienced-yet-scrappy Social Media Manager. This role, which reports directly to the Senior Director of Brand Partnerships and will lead our social media presence and community relationships.
This role will be tasked with working with the broader marketing team to create a cohesive social media strategy. And will be tasked with the day to day responsibilities of managing and posting content as well as managing our social media community relations. THIS IS A REMOTE POSITION.
KEY RESPONSIBILITIES
Create a social media content & community strategy, working with the broader marketing team for integration and alignment
Own the day to day execution of all social media content & community relations
Work with our internal and external design partners on creating and executing content
Creatively and strategically expand our social media footprint beyond Instagram
Responsible for ensuring we have a full month’s of social media content and ensure content and community ladder up to broader brand positioning, look & feel as well as goals
QUALIFICATIONS
5-7+ years of social media management preferably for a startup CPG brand
Extensive experience in social media content planning & community building
Excellent consumer forward fostering and building relationship skills
Excellent verbal and written communication skills
Exceptional organization skills and strong attention to detail
Strong cross-functional collaboration and the ability to influence and engage at all levels of the organization
Thinks strategically and efficiently and has demonstrated building strategies from scratch
Ability to clearly brief and give clear direction to our internal/external design teams
Is a self sufficient team player that is motivated who isn’t afraid to ask hard questions
Has a ‘builder’ mentality – willing to go the distance to pioneer a new category, is a do-er, not a talker, and has unshakeable grit and work ethic
Is not risk-averse; rather, understands that risk is inherent in creating something new and can appropriately weigh competing options
