Bergen Logistics is looking for a Marketing Assistant to help plan and implement our marketing and advertising activities.
For this role, you should be comfortable writing and publishing digital content, understand the full marketing mix and be familiar with ways to analyze market research and customers’ behavior.
You should also be able to create spreadsheets and analyze quantitative data to interpret ROI and KPI metrics.
Ultimately, you should help us achieve our business goals through building and managing high performing marketing strategies and campaigns.
Duties and responsibilities
Manage daily administrative tasks to ensure the Marketing department runs smoothly
Create and manage content and calendar for social media channels.
Create internal marketing materials : employee newsletter, digital signage
Develop content and strategies for web site enhancements.
Manage digital media strategies and campaigns.
Gather and analyze consumer behavior data (e.g. web traffic and rankings)
Create reports on marketing and sales metrics, like conversion rates
Keep organized records of marketing metrics and results of past campaigns
Prepare regular sales forecasting reports
Monitor competitors’ marketing activities
Conduct market research to identify new opportunities
Identify and engage media influencers.
Research and maintain industry event and tradeshow calendars.
Requirements
BS degree in Marketing, Journalism or related field or proven work experience as a Marketing Associate, Marketing Assistant or similar role
Excellent writing, designing and publishing skills
Knowledge of digital marketing tools and techniques
Experience with SEO / SEM campaigns, web analytics and Google Adwords
Solid computer skills, including MS Excel, Word, Powerpoint, GSuite
Excellent communication and presentation skills
Strong analytical skills with a goal-oriented attitude
Ambitious and self-motivated
Excited about learning and expanding comfort zones
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