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Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world’s third largest leading premium spirits company … where each employee is treated like family and trusted with legacy. With our greatest assets – our premium spirits and our people – we’re driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.
Brand Manager – Brand Experience and Capability
The following position is open in New York, United States.
What makes this a great opportunity?
Role Mission
Reporting to the Sr. Director of Global Brand Experience & Capability, this Capability Manager will lead key initiatives to embed and roll out the new Brand Building Model and the associated capabilities needed to deliver on BSI’s ambitious global vision. The role will provide the opportunity to interface with senior leadership across the organization, build your own marketing skills while helping build those of BSI marketers across the world and work with cross functional teams from around the world. This role requires solid leadership to work with key cross-functional and agency partners, a strong marketing foundation and demonstrated project management ability.
What Makes This a Great Opportunity?
The spirits industry is an exciting, dynamic, and fast-paced business. Beam Suntory is a top player in the spirits business and focused on driving both category and brand growth
Opportunity to be in a position of influence at the beginning of the transformation journey across BSI Marketing
Responsibility to lead external partners/agencies and work with cross-functional SMEs to develop Marketing capability content
Rare opportunity to interact, interface with and influence sr. leadership cross functionally as well as globally
Ownership of budget, key projects and programs, with autonomy and empowerment to drive decisions
Role Responsibilities
Marketing Stewardship:
Assess current teams, tools, and ways of working across the organizing (brand houses, regional marketing and cross-functional support) to understand where capability gaps exist, and pockets of excellence that can be leveraged
Lead the development, codification and (implementation) of the Brand Building Capabilities including tools and ways of working making sure that they are clear, simple and strategically sound. Key areas of focus to include brand strategy, annual growth planning and consumer experience development, creative development
Champion the consumer to ensure they stay at the heart of all that we do
Liaise closely with the Global Brand House teams to support key brands in both strategic and creative development as needed
Build relationships with and influence cross-functional teams like Insights, Digital, Design, etc.
Project Management:
Develop the strategic road map and project plan to deliver on the capability vision set out by the President of Brands.
Oversee end-to-end development and roll out of modern marketing capability programs, from content development to execution of training.
Manage the budget, timelines and the scope of vendor or consultants for smooth and in-budget execution.
Own and manage central capability website.
Qualifications & Experience
5-6 years of brand or consumer marketing / agency strategy roles/ consulting experience
Bachelor´s Degree required; MBA preferred
Agency management experience required
Strong project management skills (including budget management) with demonstrated experience in working collaboratively across an organization
Ability to influence and gain credibility amongst peers
Demonstrated eagerness to learn and share learning with peers
Self-starter who thrives in a fast-paced environment, proven resilience, entrepreneurship and team player
Proven ability to lead and execute projects that align with overall strategy
Sound written & verbal communication skills
Experience across multiple industries a plus
At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.
