Base Brands, LLC Hiring for VP of Marketing Job at Atlanta, GA Full Time

Reduce Basebrands, based out of Atlanta, Georgia is actively searching for a Vice President of Marketing reporting directly to the CEO. This is an exciting position with high visibility and will contribute directly to the success of the organization.

Successful candidates will have a background and successful track record working in all aspects of modern day Marketing championing the strategy & growth of company brand on key platforms to lead short and long term strategic to achieve profitable growth.

This role will partner with our existing digital/eCommerce team to drive overall sales, marketing, digital and eCommerce initiatives.

Reduce Basebrands, was founded in Atlanta in 2006, and started with a vision to reduce the use of single use plastics. Since then, the company has been committed to creating functional, fashionable, and convenient solutions that fit your lifestyle and are proud to be one of the fastest growing brands in our industry! If you are passionate about helping businesses grow and want to work in a modern family-first environment that is flexible and fun, come join our team.

Responsibilities & Requirements:

• Bachelor’s Degree in digital marketing, marketing, business or related field
• Eight or more years of proven work experience as a VP of Marketing, Marketing Directoror other senior role
• Marketing experience working with Consumer Packaged Goods (CPG)
• Proven branding experience.
• Understands how to research and engage with other brands and companies to create mutually beneficial collaborations together.
• Strong leadership experience hiring, developing and growing a marketing team being both the architect and the builder.
• Retail Marketing experience
• Experience and understanding of eCommerce
• Strong digital marketing knowledge and experience
• Experience and understanding of website creation and/or maintenance
• Demonstrable experience designing and implementing successful marketing campaigns
• Solid knowledge of SEO, web analytics and Google Adwords
• Experience with CRM software and digital marketing tools and techniques
• Strong writing skills with the ability to work with internal and external writers for content creation
• Experience creating and managing budgets
• Ability to develop and maintain relationships with external vendors whose products or services are needed for the product
• Excellent communicator with individuals at all levels of the organization; exhibiting strong interpersonal and intrapersonal skills
• Highly organized with keen attention to details and time management skills
• Demonstrated project management skills
• Strategic mindset, critical thinking & quick decision-making skills
• Strategic product planning experience
• Track record of building relationships with media and stakeholders through creative PR strategies
• Ability to monitor all marketing campaigns and improve them when necessary
• Experience preparing regular reports and presentations on marketing metrics for the CEO
• Demonstrated experience conducting market analysis to identify challenges and opportunities for growth
• An understanding and awareness of competitors’ activities
• Work cross-cross functionally to execute marketing assets and brand standards for copy, art, photography and overall imagery
• Understanding and helping utilize paid and organic search to increase brand exposure
• Ability to work with digital marketing/eCommerce team on enhanced content strategy and identify any needs for creation of new assets to better position the brand
• Leverage data analytics, profitability, rate-of-sale, promotional performance to drive actionable insight across the organization
• Self motivated
• Experience building profitable platforms
• Ability to travel up to 15%
• Project planning skills
• Experience balancing multiple priorities while still meeting deadlines
• Experience reporting on sales numbers and performance on a weekly basis
• Ability to work independently and also being a part of a larger team
• Proficiency in Microsoft Office SuiteWord
• Excel
• vlookups
• Pivot tables
• Outlook
• PowerPoint

Additional Preferred Experience:

• MBA or Masters Degree
• Multi-lingual
• Drinkware marketing experience not bound by a non-compete
• Large & small Company experience

For consideration, please submit resume in Word or Adobe format while indicating desired salary range.

Job Type: Full-time

Pay: $180,000.00 – $250,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Supplemental pay types:

• Bonus pay

Ability to commute/relocate:

• Atlanta, GA 30318: Reliably commute or willing to relocate with an employer-provided relocation package (Required)

Experience:

• Marketing: 8 years (Required)
• Branding: 4 years (Required)
• Consumer Packaged Goods: 3 years (Required)
• Retail Marketing: 4 years (Required)

Work Location: One location