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Salary: $45-52/hr
Overview
Overview
Remote but travel required 6 times a year – Tri-State area or Cary, NC
Strong internet connection required/reliable internet connection
AQUENT is looking for a Content Strategist will drive creation of the right content solutions, ensuring that digital experiences are relevant, organized and meaningful. The person will develop plans for how content should be developed and managed. This person will champion the customer by driving the development of the information they need, when and how they need it, in a trusted voice that makes them feel understood and empowered. Content Strategists work side by side with UX strategists, UX/UI designers, UX researchers, developers and product leaders to create desirable and compelling user experiences.
Key Responsibilities:
As an expert practitioner, embed with cross-functional teams to define the content strategy to improve user experiences and execute against their strategic priorities.
• Based on user insights and business priorities, drives the definition of a clear and actionable strategic direction for development and management of content for the product
• Develops plans for content, contributes to information architecture and navigation decisions, creates taxonomies and content models as needed
• Advocates for how content can be used to create lasting and meaningful relationships with users
• Upholds brand and tone of voice integration and evolution as needed
• Creates messaging strategies and outlines
• Creates content appropriate for the user personas
• Ensures that content is implemented to deliver against the strategy, driving development of crisp, compelling user interface copy for wireframes, prototypes and any other associated assets and channels, delivering a consistent end-to-end experience
• Uses data and customer feedback to measure the effectiveness of the content strategy and pivot as needed
Essential Business Experience and Technical Skills:
• 4+ years of experience in content strategy working with websites, apps and email
• Deep familiarity with best practices for organizing and tagging content and understand how to efficiently structure content for copywriters and authors
• Analytical skills for interpreting user research and analytics to inform content ideas. Passionate about taking data and designing elegant content solutions
• Understands human-centered design principles and passionate to contribute to design projects
• Passion for storytelling and the ability to review, edit and recognize quality content – copy and creative asset execution
• Ability to collaborate effectively within a multi-functional team and act as a strategic partner in product decisions
• Experience working in iterative processes and in an agile environment
• Excellent communication, presentation, and facilitation skills
• Proven ability to build consensus and work effectively within multi-functional teams
• Strong record of success in working on complex, multi-dimensional programs
• Ability to take initiative, think strategically, connect dots across multiple threads and drive results
• Proficiency in design and collaboration tools such as Adobe XD Cloud, Figma, Miro, etc.
Required experience:
– 4+ years of experience in content strategy working with websites, apps and email
– 4+ year experience with one particular company
– 4+ years enterprise experience.
Required Skills:
– Information architecture 2-4 years applied experience.
– Familiarity with guiding a cohesive voice for the omnichannel experience.
– Ability to develop navigation schemas.
– Experience with user testing and leveraging user research.
Preferred Skills:
– Proficiency in design and collaboration tools such as Adobe XD Cloud, Figma, Miro, etc.
– Someone familiar with cognitive science.
The target hiring compensation range for this role is $45.00 to $52.29. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location. Additional benefits offered may include; medical health insurance and dental insurance, life insurance, and eligibility to participate in 401k plan with company match.
