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Summary
Posted: Sep 27, 2022
Role Number:200430323
Services at Apple help hundreds of millions of customers get the most out of the devices they love through amazing apps, award-winning shows and movies, immersive music in spatial audio, world-class workouts and meditations, super fun games and more. The Apple Media Products Data Science & Analytics organization is passionate about developing discerning insights and machine learning solutions to help continually improve these services and accelerate growth while maintaining a strong dedication to customer privacy. We are currently seeking an experienced and ambitious SEO Data Scientist to help drive our SEO strategy, grow organic traffic and acquisition through optimization, and measure engagement and conversion for Apple TV+, App Store, Apple Music and other services. As a key member of our diverse and dynamic organization, we have the rare and rewarding opportunity to work with datasets of unique magnitude, richness, and dedication to customer privacy that will frequently require innovative approaches. We work collaboratively with partners across Business, Marketing, Product and Engineering daily to deliver material customer and business value. The position is based in Austin.
Key Qualifications
- 4+ years of demonstrated ability in a data scientist or data analyst role, preferably for a digital media, MarTech, digital subscription business, or technology business.
- Strong proficiency with SQL, Python or R, and Google Analytics.
- 2+ years applied experience in building sophisticated datasets that enable data science and BI. Experience working with structured and unstructured data stored in distributed files systems.
- Solid experience with sitemap analysis and creation, SEO optimization and A/B test experimentation.
- Experience with standard marketing data science analysis to include attribution and organic referral tracking.
- Curious business mentality with an ability to condense complex concepts and analysis into clear and concise takeaways that drive action.
Description
Investigate large-scale data to uncover trends and identify key insights that will propel the SEO strategy. Perform website traffic analysis for all sources (e.g., paid, social, direct and search) and keyword ranking to define optimization recommendations. Build datasets and automated dashboards to monitor web traffic and performance metrics. Provide ad-hoc analysis and develop insights into organic search impact on acquisition and awareness for Apple TV+, App Store and other services. Help design marketing experiments along the customer journey with the goal of optimizing site engagement and reducing friction. Build a suite of reports to regularly perform website SEO performance audits. Partner with business and engineering to define data collection, reporting requirements, metrics, and aggregates for analysis, ETLs, reporting, experimentation and machine learning. Collaborate with business, marketing, product and executive teams to generate regular presentations for partners and executives. Partner with other Apple organizations on data gathering, data governance, voicing support for key performance indicators and democratizing data.
Education & Experience
Minimum of a Bachelors degree in Computer Science, Economics, Engineering, Mathematics, Data Science, Statistics or related field Masters in a related field preferred
Additional Requirements
