American Sugar Refining, Inc Hiring for Lead Social Media Specialist- Hybrid Job at West Palm Beach, FL Full Time

ASR Group is the world’s largest refiner and marketer of cane sugar, with an annual production capacity of more than 6 million tons of sugar. The company produces a full line of grocery, industrial, food service and specialty sweetener products. Across North America, ASR Group owns and operates six sugar refineries, located in Louisiana, New York, California, Maryland, Canada and Mexico. In the European Union, the company owns and operates sugar refineries in England, Portugal. ASR Group also owns and operates mills in Mexico and Belize. The company’s brand portfolio includes the leading brands Domino®, C&H®, Redpath®, Tate & Lyle®, Lyle’s® and Sidul®.

Overview

The Social Media Specialist is responsible for the coordination of consumer, customer, and business engagement efforts across social media for the American Sugar Refining’s portfolio brands (ASR Group). The Social Media Specialist seeks to ensure that the content and conversations taking place in our online communities reflect the individual brand voice, as well as collective company culture. The Social Media Specialist will be responsible for monitoring conversations and managing replies, content planning, and day-to-day management of our social support channels. This role will work closely with the Social Media & Partnerships Manager, marketing, communications, and outsourced teams on campaigns, product launches, and business-critical marketing projects.

Roles & Responsibilities

• Leverage social media platforms (Facebook, Instagram, Pinterest, YouTube, LinkedIn, TikTok, etc.) to communicate brand stories
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  Lead in the development of social media strategies and tactics, including; brand building initiatives, paid advertising, influencer programs, channel budget, best practices to accelerate performance and identify new opportunities
• Manage multiple B2C and B2B social media accounts for multiple global brands with specific brand voice consistency
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  Develop TikTok strategy for our B2C brands and launch brands on the social media platform
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  Guide agency partners to develop compelling copy and schedule content calendars while identifying appropriate timelines for posting and engaging tailored to each brand’s audience
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  Execute community strategy and oversee crisis management responses to comments and customer queries in a timely manner following standardized protocol
• Conduct social listening and monitoring of the brand and competition
• Analyze KPIs, competitive research, social trends, and data analysis to understand how to make improvements to future campaigns and optimize ongoing campaigns
• Work closely with external influencer agencies to set brand expectations, obtain content, and report results
• Attend events, photoshoots, and more to capture live and static content for digital platforms as needed

Desired Skills and Experience

• Bachelor’s Degree in Communications, Marketing, or related field or experience
• 2-4 years of social media management and paid social campaign experience with focus on Facebook, Instagram, Pinterest, YouTube, LinkedIn, TikTok etc.
• Experience with social media management and listening software such as Sprout Social, Hootsuite, or equivalent platforms
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  Experience with building a strong social media community
• Knowledge of Federal Trade Commission (FTC) Guidelines regarding influencer partnerships and social media disclosures
• Strong attention to detail while being able to multitask
• Strong interpersonal, organization, and written and oral communication capabilities
• Ability to think creatively and take initiative to improve or create effective processes
• Ability to be flexible and adaptable while working in a fast-paced environment

Location:

• West Palm Beach, FL

Equal Opportunity Employer of Minorities, Females, Protected Veterans and Individuals with Disabilities.