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By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spirit at its best.
Are you ready to be part of the world’s largest humanitarian network? Join us-Where your Career is a Force for Good! Job Description : WHY CHOOSE US?
As one of the nation’s premier humanitarian organizations, the American Red Cross is dedicated to helping people in need throughout the United States and, in association with other Red Cross networks, throughout the world.
When you join our team, you have a direct impact on a meaningful mission, and you can help save lives every day. If you share our passion for helping people, join us in this excellent career opportunity.
Work where your career is a force for good. We are committed to the diversity of our workforce and to delivering our programs and services in a culturally competent manner reflecting the communities we serve.
Our work environment is collaborative, respectful, and inclusive with a focus on building allyship and a culture of belonging that empowers all team members.
Come to learn, grow, and succeed while sharing your passion for making a difference. The Red Cross supports a variety of cultural and community resource groups for employees and volunteers.
From the Ability Network, our Asian American & Pacific Islander Resource Group, the Latino Resource Group, and Red Cross PRIDE, tothe Umoja African American Resource Group, our Veterans+ Resource Group, and the Women’s Resource Group, these networks provide connections, mentoring and help give voice to important concerns and opinions.
At the American Red Cross, your uniqueness can shine! The American Red Cross is seeking creative, self-motivated marketing specialist to develop and evaluate marketing strategies and tactics that help recruit blood donors and increase blood donor engagement through large-scale national campaigns, corporate partnerships and other marketing programs.
This position is fully remote. WHAT YOU NEED TO KNOW : The marketing specialist will : Be responsible for donor marketing monthly campaign analysis, with focus on data / KPI interpretation and evaluation, helping determine key takeaways for campaign planning.
Support the development and implementation of strategic donor marketing plans to engage and recruit blood donors and achieve the overall business and marketing objectives oftheorganization.
Work with management to identify, develop, and implement effective andproductive donor marketingstrategies for large-scale national campaigns, corporate partnerships and marketing programs.
Identify or support market research,campaignplanning,demand generation, connection planning and potential brand enhancement opportunities to accomplish the organization’s goals.
Research, identify and select the best channels to improve effectiveness of donor marketing efforts and meet the unique needs of each campaign, partner and / or audience.
Target and prioritize national segments and opportunities, and provides input into the planning process. Work across multiple cross-functional groups – and geographic and divisional boundaries – to identify andimplementeffectiveand productive marketing strategies.
Manage theinfrastructure and process, technicalcapabilities, and continuous improvement activities to achievemarketinggoals.
Use best practices and knowledge of internal and external business issues tosolve complex problems. Serves as a resource and / or lead to other staff.
WHERE YOUR CAREER IS A FORCE GOOD : Should be self-motivated – this position is fully remote. Proven track record of strategic marketing on customer-focused direct marketing activities will be helpful to you in this role.
Proven skill in marketing campaign data and KPI analysis and evaluation. Ability to manage multiple projects simultaneously while m
7 hours ago
