WHO WE ARE
At American Meadows (AMC), our purpose is “Doing Good Through Gardening.” Each day we get to make people happy and the earth better by providing gardeners with the products, knowledge and experience they need to succeed. We have a decade+ track record of growth and we are excited about our future. We are passionate about connecting gardeners with the products, knowledge, and inspiration to dig in and garden with confidence. We seek to be a trusted gardening partner for those new to gardening and those looking to expand their gardening prowess —those who are willing to combine new ideas and products with classic favorites. We work to do this by providing a top-quality assortment of products, a team that’s passionate about what we do and a “customer-first” approach to our ecommerce shopping experience. If this sounds intriguing, read on…
WHO YOU ARE & WHAT YOU’D DO
Our Digital Marketing Manager drives our online channel marketing mix and website conversion. You are well-versed in all areas of digital marketing, will identify new channels while increasing value and conversion from our existing channels. You will be knowledgeable in ecommerce fundamentals, optimization of paid acquisition, analytics and reporting. You will own the overall channel management and partner to ensure website execution. You’ll collaborate with marketing peers, product team stakeholders and the web development team on an integrated content and marketing calendar to drive results. Proactive performance analysis (leveraging Website Analytics, Email Analytics, SEO tools, Social Analytics) are key to this role, including maintaining digital forecasts and KPI dashboard. You will manage our paid digital advertising budgets and performance, working closely with our digital agencies to optimize the effectiveness of these programs. You must be confident and comfortable in not only outlining annual initiatives and campaigns, but also in managing day-to-day results, projects, and execution.
If this role looks to be a good fit for the next steps of your career, show off your skills by thoroughly reviewing the accountability matrix, reply with your resume and complete Step 1 (listed below) of the application process to our Staff Happiness Jedi.
We look forward to hearing from you!
ACCOUNTABILITY MATRIX
Accountability: Optimize Online Marketing Performance by delivering exceptional channel results.
Priority: 1
Time: 50%
Success Factors:
Accountability: Channel Reporting + Analysis
Priority: 2
Time: 35%
Success Factors:
Accountability: Planning and Strategy
Priority: 3
Time: 15%
Success Factors:
REQUIRED QUALIFICATIONS:
OUR CULTURE:
THE PERKS:
HOW TO APPLY:
Review our digital advertising on search. Write a summary of your journey to American Meadows from Google to a specific product page that highlights what is working well, what is an opportunity for improvement. Feel free to share thoughts that you believe will help us improve (don’t worry, we have thick skin!).Also include a resume, but please focus on the first aspect as it’s the key to proving that you’re the right fit. Our Staff Happiness Jedi is excited to hear from you and the best way to submit your application is by emailing us or applying directly here on Indeed (don’t forget to attach your Step 1 because without that, we won’t consider your application). American Meadows is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
Job Type: Full-time
Pay: From $34,374.07 per year
Benefits:
Schedule:
Supplemental Pay:
COVID-19 considerations:
Virtual interviews, all employees are required to be vaccinated (or adhere to testing policies if eligible for exception) and on-site daily screening.
Experience:
Work Location: Remote