Ameren Services Company Hiring for Marketing Strategist at St. Louis, MO, United States Full Time

About Us

Ameren is a leader in the energy industry, and our transformation toward more clean, renewable energy is also transforming other industries and infrastructure in our communities.

As a regional company serving local customers, we not only serve our communities, we’re a part of them. This isn’t just a job.

At Ameren, we invest in you, so you can power the quality of life you want.

Diversity, Equity & Inclusion is one of the core values that guides us in everything we do. We are committed to building a skilled and diverse workforce that brings diverse perspectives to every area of our business.

Our benefits include :

• Medical coverage on date of hire
• 100% employer paid cash balance pension plan
• 401(k) with company match fully vested on date of hire
• Minimum of 15 days paid vacation and 12 paid holidays
• Paid parentalleave and family caregiver leave

About Ameren Services (B&CS)

Ameren Services provides administrative support and services to Ameren Corporation and its operating companies, subsidiaries and affiliates.

Ameren Services includes a wide range of skill sets and roles, from finance and legal experts to digital and cyber specialists, plus those charged with ensuring environmental compliance and operational safety.

Together, we help execute a strategy that enables Ameren to deliver superior long-term value to customers, shareholders and the environment.

MARKETING STRATEGIST

About The Position

The Marketing Strategist is responsible for planning, developing, managing and executing marketing and communication plans and campaigns that drive customer engagement across a variety of programs and products.

Strategic marketing campaign development may be managed within Ameren or through collaboration with managed external vendors.

The person in this role has deep knowledge and experience using traditional and digital marketing communications channels.

This person is expected to establish and maintain internal business partner relationships which enable them to become a trusted strategic partner.

Key responsibilities include :

• Develop and execute integrated communications strategies that align with organizational goals and objectives.
• Coordinate across internal pillars and teams to create cohesive and integrated plans for campaigns and initiatives.
• Monitor and analyze communications performance to measure the effectiveness and impact to business goals, adapting strategies as necessary.
• Build and maintain relationships with internal business partners and stakeholders, providing counsel and recommendations that support business goals while keeping audiences’ needs at the forefront.
• Work collaboratively with other departments, leveraging team strengths and managing projects through the internal working group, including channel owners.
• Craft compelling messages, narratives, and campaigns across various media platforms.
• Ensure consistency in creative and messaging and adherence to Ameren brand and style guidelines.
• Demonstrate creativity in problem solving and resource management and challenge thinking to achieve optimal results.
• Perform all responsibilities required in managing vendor marketing agencies, including careful attention to budget management and prioritization.
• Provide counsel to co-workers and partners as needed to ensure that company messaging is consistent and communicated effectively.
• Ensure plans are executed on time, on budget and effectively to meet goals.

Qualifications

Bachelor’s Degree from an accredited college or university required, preferably in marketing, advertising or related field.

Advanced degree preferred. Five or more years of professional marketing or communication experience required. Experience in a corporate communications or marketing team in a large corporate environment, public relations or advertising agency preferred.

Experience in project team leadership required. Energy industry experience preferred.

In addition to the above qualifications, the successful candidate will :

Possess a contemporary understanding of marketing and communications landscape, including experience in a wide variety of traditional and digital channels.

Possess a solid grasp of customer segmentation and an aptitude for effective communications. Proven proficiency with oral, written, and interpersonal communications as well as public speaking.

Possess strong organizational skills with ability to manage multiple concurrent projects. Possess strong knowledge of digital communications and social media tools.

Possess analytical ability to identify trends

based on data. Able to effectively listen, weigh competing priorities, make trade-off recommendations and develop creative solutions.

Ability to prioritize tasks and assignments and manage multiple on-going projects with demanding time constraints. Thorough knowledge of MS Office suite.

Ability to work as a team player. A high level of professionalism.

Strong project management experience. Demonstrated ability to be proactive and flexible in challenging situations and the following Ameren competencies : Think Customer, Inspire and Engage, Foster Innovation, Drive Results, Champion Learning, Build Trust and Be Strategic.

Additional Information

Ameren’s selection process includes a series of interviews and may include candidate testing and / or an individual aptitude or skill-based assessment.

Specific details will be provided to qualified candidates.

If end date is listed, the posting will come down at 12 : 00 am on that date :

Tuesday January 09, 2024

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ethnicity, age, disability, genetic information, military service or status, pregnancy, marital status, sexual orientation, gender identity or expression, or any other class, trait, or status protected by law.