Shopbop.com is looking for a strategic Senior Lifecycle Marketing Manager to support and further develop the global email and push notification program and drive growth of our App.
This role is critical to driving revenue growth and customer engagement through a best-in-class customer marketing experience.
The Senior Lifecycle Marketing Manager will work closely with the CRM team to identify opportunities and develop campaigns targeting customers at all stages of the customer journey, including personalized and automated trigger campaigns.
They will oversee all email & push marketing communications including editorial and promotional campaigns. They will be the business owner of Shopbop’s App, partnering with cross-functional teams to drive increased downloads and engagement.
The Senior Lifecycle Marketing Manager will own reporting and goal-setting for the email, push, and app channels and advocate for tech enhancements as needed to deliver results.
The right candidate will be analytical, customer-focused, thrive in a fast-paced environment with many competing priorities, and partner across teams effectively.
They will have a data-driven orientation with the ability to craft written narratives that clearly communicate business results and future opportunities.
The Senior Lifecycle Marketing Manager will oversee the day-to-day performance of the channel while seeing the big picture and developing strategies with long-term impact.
This role sits within the Marketing organization, reporting to the Head of Ecommerce and managing two direct reports.
Key job responsibilities
Strategy Development and Reporting
Lifecycle Campaign Development and Optimization
Develop and optimize customer lifecycle campaigns across all stages of the journey (acquisition, retention, lapsed, etc.
informed by customer insights, partnering closely with the CRM team
Daily Marketing and Team Support
We are open to hiring candidates to work out of one of the following locations :
New York, NY, USA
BASIC QUALIFICATIONS
PREFERRED QUALIFICATIONS
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