Amazon Hiring for Marketing Campaign Manager at Santa Clara, CA, United States Full Time

Amazon Web Services (AWS) seeks an experienced, data-driven Marketing Campaign Manager to join the Global Sponsorship team.

In this role, you will execute integrated marketing campaigns across channels to drive AWS Sponsorship sales and customer acquisition.

As the Marketing Campaign Manager, you will develop, execute, and optimize global campaigns. You will work cross-functionally with teams including Analytics, Content, Email, Social, Brand, Web, Paid Media Marketing, as well as external agencies.

The ideal candidate will be able to manage multiple programs at one time, and will have a proven track record executing integrated demand generation campaigns from ideation through launch that drive demand, acquire new leads, increase sponsorship adoption, and expand awareness of AWS Global Sponsorship Program.

This role will be an individual contributor role.

Strong preference for this role to be in Santa Clara / Bay Area, CA but open to work from any U.S. or Canada location with an Amazon Corporate Office.

Relocation assistance within the U.S. or Canada is available.

Key job responsibilities

• tLead the development, execution, and optimization of integrated multi-channel campaigns, focused on key AWS Global Sponsorship priority program themes and topics that are designed to generate leads and direct revenue for AWS Global Sponsorship team globally.
• tPartner with Marketing teams (Social, Web, SEO, Paid Media, Content, Brand, Program leads, and Regional Marketing, etc.

to produce and implement program messaging and assets across the priority regions and channels.

• tCollaborate with the leadership to define, develop, and implement integrated multi-channel campaign strategies.
• tManage the website updates, optimization, and tracking.
• tSet up tracking for demand generation activities. Work with the reporting analyst to measure, analyze, and report overall campaign performance, sales, and conversion rates.
• tPrioritize business and information needs with leadership guidance.
• tCollaborate the development of demand generation assets and translation (email, landing pages, banners, social ads, sales emails, etc.

working with content writer, Brand team, and external agencies in support of campaign asset creation and execution

tExperience with buyer’s journey, nurture tactics, personas, and lead scoring.

A day in the life

During campaign development you will work collaboratively with key stakeholders and partners, including Content, Brand, Program leads, and Operation, as well as agencies, to execute campaign strategy.

You will then work in close collaboration with Web, Email, Social, and Paid Media marketing teams to activate and launch the campaign.

During and post launch, you will work with Analytics team to track campaign results and report weekly and monthly performance.

You will highlight performance against goals, identify risks, challenges, and areas of opportunity, as well as campaign optimizations to be implemented based on insights garnered from data.

About the team

As part of AWS Marketing, the AWS Global Sponsorship program creates strategic, ROI generating sponsorship opportunities for AWS Partners and customers.

Our program is designed to support companies in growing their business with AWS and our customers. Sponsorship opportunities are offered Globally across a variety of marketing programs.

Core sponsorship programs include : Events (re : Invent, re : Inforce, Global Summits – both Commercial and Public Sector, AWS Sales, Marketing, and Global Services), Product Marketing (DeepRacer, AWS On-Air), Brand Advertising (AWS is How), and Sports (PGA, F1, Riot Games, Hockey).

We are open to hiring candidates to work out of one of the following locations :

Atlanta, GA, USA Cupertino, CA, USA Dfw Airport, TX, USA East Palo Alto, CA, USA Mountain View, CA, USA Palo Alto, CA, USA San Jose, CA, USA Santa Clara, CA, USA Sunnyvale, CA, USA

BASIC QUALIFICATIONS

• 5+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience with A / B testing, especially around audience segmentation and targeting
• Experience with marketing strategies in online and mobile channels
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
• Experience using email platforms and editing HTML

PREFERRED QUALIFICATIONS

• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience developing and executing campaigns across a multitude of timezones and languages

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

For individuals with disabilities who would like to request an accommodation, please visit https : / / www.amazon.jobs / en / disability / us.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $64,500 / year in our lowest geographic market up to $155,200 / year in our highest geographic market.

Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.

Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and / or other benefits.

For more information, please visit https : / / www.aboutamazon.com / workplace / employee-benefits. Applicants should apply via our internal or external career site.